8 Steps to create a great marketing plan for your event gaston y astrid lima


Your event’s goals are what your marketing plan is based off of, so you must absolutely set them before moving onto the next steps. Ask yourself – Do you want your event to achieve a tangible goal such as attracting 700 attendees, or an intangible goal such as strengthening relationships with your association members or business partners through the event? Just make sure that your team is on the same page and pursuing the same goal.

However, it’s worth ensuring that you have a good content management plan before you move ahead to the next step and create an event website, event app, and spread the word. electricity for refrigeration heating and air conditioning 9th edition pdf It will help avoid tons of manual tasks and time spent. As not all event information is available at once, you may have to manually and repeatedly update event websites, registration pages, and many other materials such as an event app.

Some recent event management tools like Agenda Center automate the time-consuming tasks and reduce human error. la t gastrobar opiniones For example, once you upload the agenda to the dashboard in a spreadsheet, it creates a sleek agenda table that you can easily insert in your event websites and any other web pages. Any update will automatically sync with all the websites as well as the Whova event app.

It is important to tailor your messages in a way that attracts people’s interests. gas south If your invitation will go out to previous attendees, you can mention this to engage them and add statistics, videos, or pictures from the previous event. Add the upcoming event’s highlights like keynote speakers, opportunities to learn and connect with people, and discounts for early-bird tickets.

You and your sponsors / exhibitors share the same goals in terms of attracting more attendees at your event and increasing brand visibility. electricity games You should use this common goal to motivate them to participate in promoting your event. For example, you can request them to help pass on flyers or encourage them to spread the word about your event on social media. gas station jokes If you happen to use the Agenda Center for your event website (shown in the Step 2), your speakers can conveniently promote their sessions on social media with one click.

In our observation, many successful events provided a place for their attendees to virtually interact with one another ahead of time. It helps create buzz and spread words through registrants. gas jewelry One example is the Event Bulletin Board on Whova. It has been attendees’ and organizers’ favorite feature and many events had more than 1,500 posts with >70 custom threads. gas pump heaven They can ask any questions to organizers, schedule carpools, create a custom topic to chat about, ask for help on finding lost items, etc. a gas station Request a demo if it sounds interesting to you. Step 8: Set Your Performance Evaluation Metrics

Use the statistics in a report to show your team and stakeholders your event’s success, as well as for promotion in a newsletter or PR purposes. The data and the insights you gain will help you make the next event you plan even better. For example you can use them to attract new sponsors, improve certain logistical aspects of your event, and, of course, further increase attendees.