Amid confusion, eu data privacy law goes int wbal radio 1090 am electricity kwh to unit converter


But starting Friday, My Nametags and most other companies that collect or process the personal information of EU residents must take a number of extra precautions to comply with the new General Data Protection Regulation, which the EU calls the most sweeping change in data protection rules in a generation.

While the legislation has been applauded for tackling the thorny question of personal data privacy, the rollout is also causing confusion. Companies are trying to understand what level of protection different data needs, whether this could force them to change the way they do business and innovate, and how to manage the EU’s 28 national data regulators, who enforce the law.

That uncertainty, together with stiff penalties for violating the law, has convinced internet-based businesses such as, an inbox management firm, and gaming company Ragnarok Online to block EU users from their sites. Pottery Barn, an arm of San Francisco-based housewares retailer Williams-Sonoma Inc., said it would no longer ship to EU addresses. The Los Angeles Times newspaper said it was temporarily putting its website off limits in most EU countries.

EU countries themselves aren’t quite ready for the new rules. Less than half of the 28 member states have adopted national laws to implement GDPR, though the laggards are expected to do so in the next few weeks, according to WilmerHale, an international law firm.

As with most EU-wide regulations, enforcement of the new data protection rules falls to national authorities. While the EU stresses that the law applies to everyone, one of the big outstanding questions is whether regulators will go after any entity that breaks the law or simply focus on data giants like Google and Facebook.

He has been advised that the company website in the Netherlands has to be different from the one in the U.K. because the two countries are likely to apply the law differently, and has a dispute with a supplier over which of them is responsible for protecting certain data.

"We pride ourselves on being a fair and proportionate regulator and this will continue under the GDPR," Denham said in a blog post. "Those who self-report, who engage with us to resolve issues and who can demonstrate effective accountability arrangements can expect this to be taken into account when we consider any regulatory action."

The ability to analyze everything from consumer purchases to medical records holds enormous potential, with suggestions that it will make us healthier, improve traffic flows and other good things for society. At the same time, it provides business with huge new opportunities for profit, with some experts putting the value of the global data economy at $3 trillion.

Andersen fears that "dodgy operators" will continue to flout the rules, but he hopes publicity around GDPR will help demonstrate that he takes data protection seriously — that he recognizes the information behind those nametags decorated with cupcakes, unicorns and smiley faces is something to be safeguarded.

"In terms of pieces of data that you don’t want to go astray, your children’s information is kind of the core of that," Andersen said. "In a way, that’s why we as a company have been successful — (by) trying to treat our customers as parents in the way I would want to be treated as a parent."