Birla corporation q4 consolidated ebidta at rs. 284 crores electricity physics formulas

Demand in the markets, which are part of the marketing footprint of the Company, have been moderate to good, except in the North, in particular Rajasthan, which was affected due to availability of sand and aggregates. There has been a significant pick-up in rural housing with the Pradhan Mantri Awas Yojana and infrastructural activities.

The first nine months of the year had been challenging for the Company owing to restriction on sand mining in Uttar Pradesh and Bihar, major markets of the Company, which had a telling impact on cement demand. With the availability of sand easing, the demand in these markets has returned to normal, helping recovery in volumes and realization.

Integration of operations of RCCPL with the Company has been completed and operations and management of operations are now being run seamlessly. The plants of RCCPL have been ramped up considerably. The kiln output of the integrated cement plant of RCCPL at Maihar is now at optimal levels. Synergy benefits that were expected to flow in on acquisition are also being realized. Brand portfolios of both the Companies, which complement each other, have been combined and brought together under "M P Birla Cement". RCCPL has since received VAT incentive from the UP Government for earlier periods which will improve the liquidity position of RCCPL significantly.

M P Birla Cement has recently introduced two super premium brands, Perfect Plus and Ultimate Ultra. Since the acquisition of Reliance Cement, the contribution of premium brands to the consolidated sales of the Company has increased substantially.

M P Birla Cement Perfect Plus has been introduced in all the major markets of the Company. The product has been formulated for application in vital parts of the construction-foundation, pillar and roof. It has been launched with a powerful new audio-visual film that brings out the special properties of the cement in a very charming manner.

M P Birla Cement Ultimate Ultra is produced at the Durgapur unit specially formulated for the requirements of the eastern markets. Ultimate Ultra is a high-performance cement, providing the best of strength & finish for the discerning home-builder. It has a high refractive index as its fine grains yield high early strength and additional compressive strength. It has excellent workability due to the optimal mix of raw materials and particle size distribution.

Ban on pet coke in Rajasthan affected profitability of the units of the Company at Chanderia. The ban, however, was lifted by the end of January 2018. The unit’s functioning was also severely impacted by the ban on sand mining in the State. Coupled with these, the continuing suspension of normal mining operations (with blasting) necessitated sourcing part of the limestone requirement from third parties at significantly higher prices.

Non-availability of railway rakes constrained the movement of both raw materials as well as finished products. Rakes had been diverted to meet the requirement of power plants for carrying coal. This disrupted not only supply of coal to the clinker plants of the Company but also transportation of clinker to the grinding units and cement to rail-fed destinations.

The expected rise in rural income and higher rural credit, coupled with increased allocation for rural, agricultural and allied sectors, are likely to boost the demand for cement. The higher budget outlay for housing, infrastructure and rural development will be the key drivers for the cement industry in the coming months. While the industry is facing challenges of rising input costs, we are optimistic that our relentless drive for reducing costs and increasing efficiencies in all areas of operations will continue to yield results in terms of better profitability.

The M P Birla Hospital & Research Centre at Chittorgarh has recently started operations and is the latest initiative of the M P Birla Group to serve society in Chittorgarh region. This is the first full-service hospital in Chittorgarh, where the Company has two cement plants. The Hospital has in-house modern medical & pathological laboratories and modular OT, among other facilities. It also offers advanced critical care facilities as well as neonatal/infant care. The Company has provided financial as well as administrative support to the initiative.