Blackboard privacy shield blackboard e gaskell north and south

• Notice. We will provide individuals with notice of our data collection and processing practices in our Privacy Policy, describing what personal information we collect, the purpose and use of personal information, the categories of third parties with whom we may share such information (and the purposes for which we do so), the individual’s right to access such information, the choices and means through which the individual may limit the use and disclosure of personal information, and other disclosures consistent with the Notice Principle. Where we process personal information on behalf of an educational or other institution (each an “Institution”) with which you have a direct relationship, we will work with them to help them provide appropriate notice to you.

• Choice. We offer individuals the opportunity to opt-out of personal information (or to provide explicit opt-in consent for sensitive information) being: (i) disclosed to a third party (other than to a service provider or pursuant to lawful request as set forth below), or (ii) used for a purpose materially different from the purpose for which it was originally collected (as set out in our Privacy Policy) or subsequently authorized by you if such circumstances arise. You also have the ability to opt out at any time from the use of your personal information for direct marketing purposes, by following the unsubscribe procedures indicated in the mailing. To exercise this right, log in to your account through the Services and use the designated functionality. If you have further questions related to the above, you can also contact us at privacy@blackboard.com. Where we process personal information on behalf of an Institution, we will work with that Institution to comply with any individual’s choices for limiting use or disclosure of personal.

• Onward Transfers (Transfer to Third Parties). Blackboard may transfer personal information to certain third parties (as described in our Privacy Policy). Where we transfer personal information to a third party, will take reasonable and appropriate steps to ensure the third party processes personal information for limited and specified purposes and in a manner consistent with Blackboard’s Privacy Shield obligations. Where the transfer is to a third-party agent acting on our behalf, Blackboard may be liable if such third parties fail to meet those obligations, and we are responsible for the event giving rise to the damage.

• Security. We take reasonable and appropriate measures to protect personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction. We have implemented appropriate physical, electronic and managerial procedures to help safeguard and secure personal information from loss, misuse, unauthorized access or disclosure, alteration or destruction.

• Data Integrity and Purpose Limitation. We will process personal information in a manner that is compatible with and relevant to the purpose for which it was collected or authorized by individuals. Where we receive personal information from an Institution, it shall be the Institution that determines those purposes. To the extent necessary for those purposes, we will take reasonable steps to ensure that personal information is accurate, complete, current and reliable for its intended use.

• Access. EU individuals have the right to reasonable access to the personal information about you that we hold. On request, we will also take reasonable steps to correct, update, amend or delete any information that is demonstrated to be inaccurate, except where the burden or expense of doing so would be disproportionate to the risks to your privacy in the case in question or where the rights of third parties would be violated. Where we process personal information on behalf of an Institution, we will direct any individual requests for access or to limit use or disclosure to the Institution, and we will work with such Institution in complying with such requests in accordance with applicable law and our obligations under Privacy Shield.

In the event that you are concerned about how personal information you have provided to Blackboard has been used, please address your inquiry or complaint first to us at the address listed above. Blackboard takes all concerns about privacy and use of personal information very seriously, and shall endeavour to reply to you within 45 days of receiving a complaint.

If we fail to respond within that time, or if our response does not adequately address your concerns, you may submit your complaint free of charge to JAMS, Blackboard’s designated Privacy Shield dispute resolution provider, using this link: https://www.jamsadr.com/file-an-eu-us-privacy-shield-or-safe-harbor-claim.