Blockchain the ultimate resource guide for publishers what’s new in publishing digital publishing news gas bloating nausea


So unless they’re planning to launch their own cryptocurrency, why should publishers care about blockchain? Well, while bitcoin and other cryptocurrencies are by far the most well-known application for blockchain technology, they’re by no means the only use. Blockchains serve as a record of transactions, but that doesn’t have to be limited to monetary ones. Smart contracts, for example, are generating significant interest from the publishing sector. Smart contracts use blockchain technology to create an indelible legal document, the authenticity of which is independently verified by the network as a whole. This means that the information within the contract is equally controlled by both parties, with a level of transparency that benefits all involved.

More importantly, these contracts can function as part of a wider system – for example, smart contracts can be configured so that when a contributor submits a piece of commissioned content, the commissioning editor marks it as received, and payment is automatically dispatched. This can be extended to any element of the publishing supply chain; whether that’s photographers, writers, art editors or equipment vendors. electricity year 6 It makes bookkeeping and accounting much easier too, as it automatically creates a full and complete history of all contract payments.

It’s not just the business side of publishing that can benefit from blockchain technology. It could prove to be an excellent tool for editorial staff, too. While blockchain’s unchangeable, fraud-proof records are a logical choice for financial transactions, they also allow the creation of a definitive document history. This allows editors to track changes made to a piece, as well as indicating who made them and when.

Another potential benefit for publishers is the prevention of ad fraud. Sometimes known as click fraud, this is a pervasive problem in online publishing. Fraudsters use bots and other digital trickery to artificially inflate the amount of impressions a particular ad has received, generating false charges for advertisers and skewing the statistics.

There are a number of companies attempting to solve this issue using blockchain. Some are focussing on verifying the authenticity of individual impressions to create an uncorrupted record, while others want to strengthen connections between publishers, advertisers, ad tech providers, and consumers to get a clearer picture of which ad impressions are genuine. IBM, for example, has already launched a pilot programme with Salon which uses blockchain to undo the damage of click fraud by building a shared ledger that creates indisputable transparency on behalf of both the brand and the publisher. Meanwhile, travel media brand Ink have teamed up with AdEx to reduce the impact of click fraud on their business. The partnership has also introduced the first ever blockchain based advertising auction, selling off ad space on one million boarding passes.

Publishers could also use blockchain to ensure regulatory compliance – especially with regards to GDPR. One of the requirements of the new data protection laws is that you have to be able to track down and destroy an individual’s data upon request, which could be difficult if you aren’t entirely sure where it’s gone and who’s had access to it. gas monkey monster truck body Using a blockchain framework to track the use of personal data records ensures that publishers know exactly where an individual’s data is being stored, what it has been used for, and who has had access to it. This allows them to greatly speed up the processes they will need to have in place to meet compliance standards.

Blockchain has a myriad of potential uses; in many ways, the possibilities are endless. However, as with a lot of new technological developments, many of these cases are more theory than product at this point. While there are companies working on solutions and products designed to address the challenges presented, for the most part they are still in the very early stages and largely untested.

Still, the technology is rapidly advancing, and early adopters are beginning to launch pilot programmes to try and sound out whether these offerings will work in practice. While blockchain technologies may not be mature enough to tempt more risk-averse publishers just yet, it’s an intriguing and vibrant space, and one which forward-looking publishers would be wise to keep a close eye on.

At a glance: The Blockchain Africa Conference is Africa’s leading blockchain conference and will focus on moving Africa forward and enabling the continent to adopt blockchain technology to improve lives and transform industries. The event will explore a range of topics which include embracing blockchain technology, its benefits and opportunities, insight into current blockchain use cases, the regulatory environment and concerns around performance, adoption, scalability and blockchain infrastructure.

At a glance: The Cupertino, California, firm has devised a plan aimed at cutting off the $100 billion counterfeit hardware industry from every angle. To ensure the supply chain itself—the actual process by which every part of every product is accounted for when it is moved—is safe, Seagate has been quietly working with IBM for the past two months to move that process to a blockchain.

At a glance: With the emergence of cryptocurrency-powered decentralized applications, we are now seeing entrants who are taking on other sectors of media. What happens when publishers are in more control of their content? When the publisher and the consumer are able to connect directly with one another, without industry intermediaries with dated business models getting underfoot? We learn more about how blockchain can democratize our online media experience.

At a glance: PUBLISH aims to create a global blockchain-powered news publishing platform that fairly rewards all of its participants and serve as a realistic and economically viable model for publishers to adopt and build on. gas out game directions Based on NEM blockchain, it seeks to significantly enhance the existing media structure to make it more self-sustaining.

At a glance: Hot on the heels of the launch of the PUBLISH Protocol, TokenPost, a leading blockchain and cryptocurrency media outlet, has taken a step forward and announced a new initiative to bring blockchain benefits to the media industry. The team has launched “PUBLISH Alliance” – a decentralized non-profit enterprise media consortium which aims to connect media enterprises, technology start-ups, and academic institutions to PUBLISH-related initiatives.

At a glance: One project making significant progress is Brave, a web browser that rewards users with its native cryptocurrency, the Basic Attention Tokens (BAT), for viewing ads. Users can also ‘buy’ ad-free browsing experiences with BAT. The company surpassed 4 million active users over the last month and are on track to reach 5 million by the end of this year.

At a glance: It is clear that the value proposition for blockchain technology in both upstream and downstream areas of digital advertising is catching on. With trends toward programmatic ad buying, issues around reconciliation auditing and fraud prevention can be mitigated by blockchain implementation. gas unlimited But the current issue is how to implement blockchain at scale, and with speed.

At a glance: A public blockchain would enable advertisers and agencies to source a verifiable truth on the number of impressions delivered in a campaign, who they were delivered to, and where. With blockchain, all impressions could run through a smart contract that’s updated every day with the latest delivery, impression, or click data. Daily payments for publishers could reduce financial strain and fuel company growth.

At a glance: AP will license its content to the newsrooms in the Civil network (there are 14, and they include startups like ZigZag and Block Club Chicago), as it does with other news outlets. The other part of the story involves AP and Civil working together on a blockchain based-technology that will let Civil newsrooms track the flow of their content and enforce licensing rights.

At a glance: Morgan James Publishing announces plan to make titles available for sale with cryptocurrency, utilizing the power of blockchain technology and the Publica platform. Morgan James will make its first Book Initial Coin Offering (BICO) through Publica this fall, systematically leveraging the Ethereum blockchain’s capabilities in service of books, authors, and the publishing industry at large.

At a glance: Chinese internet users have found a way to get around government suppression of news by using blockchain technology. A Chinese drug maker was recently found to have produced poor quality vaccines meant for young babies – the news spread across social media but the story was quickly censored by the Chinese government. Members of China’s blockchain community subsequently got involved to keep the story alive and…..succeeded.

At a glance: Civil, the earnestly hopeful, promise-filled blockchain-crypto journalism startup that’s managed to attract about a dozen new publications and hoping to kick off a public sale of its own CVL tokens, is partnering with Splice Newsroom to distribute a $1 million pool of money to “help create 100 media startups in Asia over the next three years.”

At a glance: Google has announced a partnership with the New York-based startup Digital Asset, which makes tools to build blockchain-based apps. The partnership adds to one Google already has with BlockApps, another startup that helps people make decentralized apps. Google wrote in a blog post that its Cloud customers can “now explore ways they might use distributed ledger technology (DLT) frameworks” by using Digital Asset and BlockApps.

At a glance: Scientific publishing is a robust business sector. In 2015, the global STM (Scientific, Technical and Medical) publishing market alone was estimated to be worth over $25 billion USD, and that represents just a portion of the market. Through the utilization of smart contracts, decentralized storage solutions, big data analytics, and cloud computing, blockchain technology can be harnessed to greatly accelerate the peer review process and usher in a new era of transparency and efficiency for the sector.

At a glance: Civil represents one of the most ambitious efforts to date to apply the tenets of cryptoeconomics — the practice of powering online marketplaces with digital currency logged on encrypted ledgers — to the financial challenges facing the news industry. physics c electricity and magnetism formula sheet Mr. Iles is aiming to create a network of stakeholders united under the banner of supporting and sustaining quality journalism.

At a glance: Taiwanese-based smartphone manufacturer HTC is building the first-ever blockchain smartphone, named HTC Exodus. The company wants to expand the blockchain ecosystem with the new smartphone, which will be dedicated to decentralised applications and security. HTC’s chief crypto officer, Phil Chen, said the phone was an opportunity to empower people to start owning their digital identities.

At a glance: Superb article about how blockchain can, and is, being used to disrupt existing business models. Whilst not completely publisher-relevant, the piece focuses on HelloTickets and how it achieved a major milestone by rolling out its blockchain ticketing solution to a festival in the UK attended by 9,000 people. It worked perfectly.

At a glance: Founded by a group of scientists with experience in working at some of the world’s largest and most prestigious research institutions, including CERN and NASA, Orvium is planning to use blockchain technology to effectively put all academic and scientific publishing in the public domain, making it instantly available to the community to read and assess.