Bottom line communications media, publicity, training. electricity diagram flow


Bottom Line Communications Communicating effectively with your customers, potential customers, employees and the public is more important today than ever before. The reality is that it doesn’t take much in the “Gotcha!” world of social media to undo years of hard work developing a positive brand image. d cypha electricity As Mark Twain famously noted, “A lie can travel half-way around the world while the truth is putting on its shoes.” Your hard-earned reputation can vanish within hours. At Bottom Line Communications we have worked for more than 25 years with clients of all sizes to make sure they are able to tell their story to the public effectively. electricity worksheets for grade 1 Whether via our award-winning media training program or PR and advertising programs, we know how to get YOUR message communicated. We work daily with the local and national media to help generate positive publicity and exposure for our clients. Doing a media interview? We have trained more than 500 executives in helping them get their messages out effectively while being prepared to handle any tough questions that may arise. Need a news release written and distributed quickly? We can do it and get you positive exposure. electricity storage handbook Founded in 1996 by former Sprint spokesman and college professor John Landsberg, Bottom Line Communications has worked with more than 100 clients to deliver results that positively impact their bottom line. He is a frequent speaker to groups about media relations, PR, crisis communications and marketing. Landsberg’s book “ Confessions of a Corporate Sycophant” humorously chronicles his PR career and demonstrates some of the strange situations he has dealt with over the years. He pretty much has done it all and seen it all. Read the stories on this site. thermal electricity how it works They will give you a good indication of the relationships and knowledge we have of the news media, and how we can develop a plan of action for your business. gas 91 Then email for more details about how we can assist your efforts. The time to start communicating with your audience is NOW!

Every business needs to take the time and develop a crisis communications plan. The first question should basically be “How would we handle it if _____ happens?” A plan won’t cover every possible crisis but should work out details such as who will be your spokesperson, what media will be contacted, how will you communicate with employees, etc.

“Don’t blow up your YETI cooler. Don’t shoot your YETI cooler full of holes. Don’t chain your YETI cooler to the back of your pick-up truck and drag it down the highway. Don’t glue a toilet seat to YETI cooler. Don’t hang your YETI cooler in a tree and beat it with a baseball bat,” said an NRA spokesman, adding, “Let a sticker make your statement.”

On the other hand, YETI failed to respond fast enough, and its image continues to take a hit with its core customers who happen to be NRA members. (UPDATE: After nearly a month of silence on the topic, Starbucks has announced that anyone can come into their stores and sit at tables, use the restroom, WIFI, etc. and not have to make a purchase.)

“Enterprise Rent-A-Car’s favorability rating slid from 61 percent to 50 percent, while its unfavorability rating jumped from 12 percent to 25 percent,” noted a Morning Consult survey. “For Alamo and National Car Rental, favorability was little changed, whereas unfavorability ratings increased from 10 percent to 24 percent and 11 percent to 25 percent, respectively.”

I have been in top-level corporate meetings literally hundreds of times. If the public was privy to many of the actual discussions they would be stunned. grade 9 electricity unit review After one meeting where the company president repeatedly stressed the need for diversity I heard him casually remark to the HR director as we were leaving, “Okay, does that cover my ass legally now if we don’t hire minorities?”

Long-time NBC Today Show star and anchor at all three major networks, Katie Couric, now with Yahoo! News, is being severely criticized for highly questionable editing in her documentary titled “ Under the Gun” after it was revealed an eight-second pause was inserted to make it look as if the people interviewed could not answer her question ( LINK).

A Mass Media Professor, Melissa Click, is shown in a video asking for “muscle” to remove a student photojournalist, Tim Tai, who was working for ESPN and in a public place. It is a horrible act by a college professor and shows a total disregard for the Journalist’s First Amendment rights, which is against what the school has taught for decades.