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This independent agency broke all previous billing records last year, no small feat for a 14-year-old veteran of the industry. Core offerings include experiential strategy and activation, in-house staffing and event technology. The expansive talent pool includes technologists, merchandisers, logistics experts and designers, and the addition this year of 18-year industry veteran Eric Douglas, who joined as director of new business. Recently activated across San Jose for Lufthansa Airlines to introduce its new direct service to Frankfurt through an inventive mix of VR, touch screens, gamification and surprise and delight experiences that led to a cool 60 percent participation rate. This shop operates entirely in the cloud, which means employees have access to anything, anywhere, any time. Has also started offering a new photo marketing app that plugs and plays into activations easily and affordably. Last year, DZ sent all full-time staffers (and their spouses) to a five-star resort in the Dominican Republic for a paid vacation. wd gaster theory Kansas City here we come.

This 20-year-old, New York City-based agency (which just struck a partnership deal with sister agency Isobar) believes that digital is more than just a marketing channel. Its sweet spot: helping brands radically rethink the role digital plays in their organizations, and using digital to create new business lines and revenue streams. Clients like their approach so much Firstborn has a 90-percent rate of return business. To boot, the agency this year became digital AOR for Pepsi and digital consultant for S&P Global. And that’s on top of new experiences for American Express, Hitachi, Frito-Lay and Chevron, among many others. Built new direct-to-consumer channel from the ground up for Nature’s Bounty ( and a sweet mobile-first Instagram series for Adidas’ biggest shoe launch. To keep its tech chops sharp, the agency is prototyping voice-first technology and new VR- and AR-based experiences. gas prices under a dollar An annual pop-up art show at the ONE Club featuring employee work keeps the creative juices flowing, too.

“The worst point of view comes from behind a desk,” according to this agency, and we couldn’t agree more. Inspira will celebrate its 10th year in business next year, an occasion it celebrated earlier this year with a move into some sweet new digs for its HQ-based team in Norwalk, CT. (You had us at “Guinness on tap.”) A diverse client roster and deep expertise in the beer, wine and spirits industry keeps the business coming and the office bar fully-stocked. The Strategy and Analytics department doubled in size this year in response to clients’ need for stronger and more customized measurement and ROI solutions; check out the cool proprietary tool that shows how client activations are mapping to sales in real time. We are still talking about the Thomas’ Bagels mobile tour featuring a 28-foot toaster on wheels, and we know the client is still loving the boost in purchase intent. Some nice accolades this year: Inspira was voted a Best Place to Work in Connecticut, and founder Jeff Snyder was recognized as a finalist in Ernst & Young’s Entrepreneur of the Year program.

How to survive the Windy City’s epic winters, you wonder? Keep Pernod Ricard as a long-time client—and keep the bar stocked. gas national average 2008 This shop has deep expertise in spirits, with recently expanded wine, champagne and off-premise retail marketing efforts adding dozens of new activation markets to its roster. But booze is hardly its only game. Legacy this year added new clients Limitless Coffee and Tea and Manchester City Football Club to the roster. A pre-populated Twitter vending machine served as just the right millennial-minded engagement for a TGI Fridays program that had consumers lip syncing their guts out and sharing on social to the tune of more than 16 million social impressions. In-house analytics resources and offerings, including data aggregation, for new insights and key takeaways back everything up with a watchful ROI eye. An Event Marketer Best Place to Work, this shop added 75 full-time employees and 300 part-time employees this year. We’re thinkin’ it’s the free weekly massages.

Most agencies today offer measurement capabilities, but few are as intrinsic to the way the agency does business as this one. Everything centers on the Data-Driven Experience Planning model, a strategic blueprint the agency uses to provides predictive and performance intel for targeting, prospects, context and sentiment. Once in activation mode, clients can tap into their own customized DMP (Data Management Platform) to course correct in-market and in real-time. wb state electricity board recruitment With expertise that spans mobile, retail, influencer, pop-up, design, build, execution and field operations, and now with its recent acquisition of content production company Jerry Rig, and all its commercial and editorial capes, (not to mention its state of the art production facilities), this Boulder, CO-based shop is playing to win. For a recent Jennie-O turkey program, Match masterfully captured a live tasting experience and leveraged it into content later used for social media, digital, print and TV. The program generated a healthy 37 percent boost in sales.

One of the only experiential partners that has it all in-house—strategy, design, fabrication, execution and measurement. The streak continues again this year with the addition of new clients SAP, and Chevron, which selected Momentum as its sponsorship AOR. Kia, Fanta, Bristol-Meyers Squibb, Georgia Pacific and illy were also new adds to the client list this year, all no doubt inspired by MWW’s ability to deliver smart, tech-fueled activations across a wide variety of disciplines including shopper, promotion, experiential, sports, music and entertainment. For Verizon, it brought the first live-streaming Oculus Rift VR experience to the Indy 500. For American Express, it activated the first IMAX live screening of an NBA game for Golden State Warriors fans. Also for Amex, it invented Air Tennis, a multi-sensory, 4D haptic game and the latest iteration in a long line of cutting edge technology experiences the agency has rolled out for the brand. Amped up its shopper/retail practice this year with SHPR (Strategic High Performance Retail), to better target opportunities, improve measurement and tap into cognitive intelligence using IBM’s Watson technology. Also launched a new esports practice with PMK BNC, and created new technology platforms, including 3D modeling, VR prototyping and telepresence robots.

“Transforming stories into live experiences” isn’t just a trending catch phrase for this Atlanta-based shop with outposts in New York City and Portland. It’s at the heart of what it’s done best for more than 24 years. With an impressive list of corporate environments and museum installations on its resume, Second Story today is uniquely qualified to bring the best ideas from the worlds of permanent installations to the needs of marketers looking for a way to immerse customers and attendees deep into their stories and culture. gas mask drawing This firm was doing interactive and touch-based tech long before most marketers were, and remains on the cutting-edge today (being part of the SapientRazorfish group only elevates the offering). One case in point: Atlanta’s World of Coca-Cola, a corporate origin story-turned theme park-style destination with more than 13 different engagements. New installations at Whole Foods’ flagship, like touchscreen food pairing installations, also offer a tasty preview of the future of shopping—and the power of cross-selling.

Fluent in hashtags, filters and memes. When Premio Foods wanted to promote its product content across social channels, Socialfly design a program that served the videos up to consumers that had already liked and viewed Buzzfeed Food and Tasty videos. When skincare brand Skyn Iceland wanted to build awareness, the agency responded with a campaign that crossed all social platforms, engaged and interacted with their customers and fan base, grew their email list and supported retailers. Social media services include strategy development, community building, community management, campaigns and promotions and social media advertising. Influencer offerings span developing influencer networks, negotiating influencer rates, connecting brands with an in-house influencer database, plus event/launch coordination. Web consulting features web design, SEO services, programming and social media training. gas nozzle stuck in car Creative services round it all out with email marketing, photography, retouching, graphic design and videography.

Cannes Lions, ONE Show Pencils, Effies, Clios, Addys, Reggies… you name it, they’ve won it—this year. And this shop is about to become a bigger force to be reckoned with as it brings Young Guru on board as Chief Music Strategist. Who is Young Guru you ask? Only Jay-Z’s long-time soundman and audio engineer for Alicia Keys, Beyoncé, Drake and others. Music strategy is one of 13 disciplines this Omnicom shop now offers, including content, digital, experiential, influencer, sports and more. All client work is done using a hub and spoke model where one account leader is the conduit to all of the agency’s services, which allows clients to pivot into other disciplines without lost time or friction. Take a look at The Spotted Cheetah in New York City, Cheetos’ first-ever fine dining restaurant, for a taste of the ideas being percolated here. Take a look at its work for State Farm to see how work for a long-time client can effectively scale to new targets, like it did at its Color Full Lives program targeting African-Americans with a podcast series and activation at Essence Festival and the BET Awards that earned a healthy six percent lift in brand perception.