Discouraged with wb magazine advertising – page 2 gas equations chemistry

Most of us who admire finley crafted water craft can only appreciate them and dream of owning one. I design for the home builder and there are not many of those around who want a thirty foot sailing craft to lock up most of their time, building it, over several years! I do not advertise because most of my business comes by word of mouth.

If I were to advertise, I would seek to have an article written to appear in WoodenBoat or and several other marine publications. Having the boat featured in a TV or major film such as one of the 007 adventures could be another boost for sales. Put one in a Hawaii Five O scene, or have Gibbs varnish one in his basement on NCIS!

My wife’s family had the second largest ad agency in the US at one time. She and her brother are advertising geniuses. You must create a desire for the product before it is seen in an ad! It needs to be seen at every boat show possible and be put on display in shopping malls near resorts. Look at Riva Yachts and you will get the idea. Advertise the enjoyment, the excitement and prestige of ownership in order to sell the boat!

Your not selling a boat, your selling a lifestyle, or some fun, or some style, or simply an idea. The photos don’t transmit that. The photo quality needs to be way higher and by a professional. Several attractive grease stained, but modestly dressed Rosie riveters need to be in your construction photos. Beautiful landscapes in the background. Laughter and mimosas raised. I’m thinking more like Jackie Kennedy meets Hugo Boss. And definitely an econo model where the little guy can actually be deceived into thinking they can get into it. I mean car companies make sub compacts for a reason. And america is all about duality and detachment from reality….

Case in point, one of the previous owners of our house obviously had an erectile dysfunction issue or was just lonely. So one day while we received more junk mail coming to him, the usual penis pump advertisement finds its way into the mailbox with full on porn inside. Large penises and unrealistically idyllic young females in the throws of passion. Somebody some where(the previous owner) surely bought into that crap. Sold on a "huge" lie and showed more interest than your getting on your boats.

Also, I tend to think of boats and modern small time boat building as more local, personal, especially when appealing to the rich. You’d likely be better off advertising locally, and starting with local sells. Nothing wrong with being a local fixture. Kinda like Stauter Boats are a Mobile, AL thing. Your right next to one of the richest counties in the country. Set one in the Stones River mall for show. Enter in the yearly boat show in Nashville. Don’t show wooden boat people wooden boats in a wooden boat magazine. Go somewhere and show people that have never seen a wooden boat what a wooden boat can and should look like. Get new customers. Convert new buyers. People buy those plastic things everyday on the presentation alone that pure happiness is just around the corner having no idea that in a few frustrating years it will be on craigslist for 10% of what they paid.

That Grand Craft website has very good photos, with tasteful, if not somewhat little sex appeal. If I were wanting to deceive myself I would want to see people I would like to be around in every photo enjoying themselves so I can put myself in the boat of my dreams around people like in the photo. While I am sure your a nice bloke, if I had to choose I think you know who most would choose to ride with.

I don’t want to be a parade-rainer, but I think your whole business model is wrong. What you are doing is building boats for you, and then trying to sell them to someone else — that’s a tough thing to do. Most small, one man boat shops have always built to order, because that allows the builder to build exactly what the customer wants. In that sort of arrangement, the attraction for the buyer is that he/she gets to order a "bespoke" boat, finished and outfitted exactly as they want. That is an uncommon opportunity today, and a big sales advantage for the shop.

As an example, if I was in the market for a boat similar to yours, (and, sorry, I’m not) I would take one look at that sterndrive power, and I would run away. You may like it, and feel that it has practical qualities that make it a good drive system, but I would never own a vintage style boat powered in that way. Getting a buyer to pony up a premium price for a brand-new wooden runabout will never be easy if it’s not exactly the boat a buyer is looking for.

The photo on the "About me" sub page delivers a very unclear message – a guy in pristine clothing with two nice boats in front of a not pristine workshop – I guess it is foil you got on the walls, but it simply looks a bit tacky. Far to much information in that picture and a very unclear message. The same applies to some of the photos on the construction details section – some of them show far to much details of the workshop interior which dillutes the focus on the boat. Again, some show the foil on the wall which looks tacky. So – paying attention to the background for the photos needs far more attention. Some wooden framing hung with fabric may help to filter away unwanted / unneeded information from the photos – or today some work on the computer may provide a better background. Then – on one photo, there is a reflection on the chrome of either a foot or a dog or ??? Get a pro to do the photos.

Neither did I need to know about the details of using nylon nails. Providing details on this somehow limits the "speciality" of you boatbuilding to the use of nylon nails. As I understand, your boats are unsinkeable and low maintenance – but that is not pointed out prominently on the webpage.