E squared energy advisors; entrepreneur.com sustainability and energy efficiency brings profits to your company e squared energy advisors electricity song youtube

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For the purposes of this report, Nielsen chose to study purchases of three of the most common fast-moving consumer goods, coffee, chocolate and bath products, because of their differences from each other. electricity for kids What they found was that products with sustainability claims generally outperformed the growth rate of total products in their respective categories.

In other words, customers want sustainable products from sustainable companies. gas house gorillas This includes everything from labor practices to the environmental impact of their production. electricity generation by source We caught up with Tim Grosse, who has written extensively on this subject and is the CEO and founder of E Squared Energy Advisors. gas efficient cars 2012 He says, “This new consumer sustainability report from Nielson reinforces what we have been advocating for in terms of sustainable energy programs and technologies that reduce the planet’s carbon footprint.”

He further states, “This is official validation for how energy and sustainability work together to boost your top-line revenue growth and your profitability at the same time. electricity experiments for high school Your business can ride this tsunami wave by gaining market share from the rapidly growing number of environmentally responsible consumers or your business can lag the market and peers by ignoring this trend.”

For years we have been saying consumers vote with their purchases. It’s nice to see the world’s most respected sales research and analytics company finally prove it and do so in terms that any company can understand, sales! With the rapid increase in climate-related news, damage and hazards to health, this new mega-trend can do nothing but accelerate.

The Fourth National Climate Assessment mandated by Congress a decade ago was just released. According to Tony Barboza of the Los Angeles Times, the report by 13 federal agencies found that climate change is now being felt in communities across the country. “It projects widespread and growing devastation as temperatures and sea levels rise with worsening wildfires and more intense storms bringing cascading harmful effects to our ecosystems infrastructure and society.” The report calls for immediate steps to reduce carbon emissions.

In other words, consumers are already being affected by the purchases they have made in the past. gas and electric nyc They know they must change their spending habits now for the sake of their own health and that of their children. Oh, and that millennial market that everyone has been trying to crack? Who has the most to lose? The millennials of course! They and the next generations behind them will live the longest in an increasingly compromised environment.

But as Grosse says, “Energy efficient alternatives, such as chiller and HVAC optimization, LED lighting retrofits, and solar energy are a huge piece of the sustainability puzzle. With the recent price shifts, these technologies are very economical as well. In fact, many solutions provide almost immediate positive cash flow while dramatically lowering a company’s carbon footprint.” He adds, “Companies that embrace new energy technologies enjoy a triple-bottom-line win in productivity, profits, and planet.”