Facebook ads how to segment the audience – local advertising journal electricity production in chad

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Facebook is a basin populated by users of all types, from countless combinations of different characteristics. An announcement cannot be for everyone, for two reasons: the first of a practical nature refers to its exorbitant cost; secondly, even if you could afford it, creating an ad for all Facebook users would be a senseless move because a given listing does not affect everyone.

As we know, the Social Blue collects user data, some deduced on the basis of their behavior, others because entered directly by members. electricity synonyms These data allow to implement a profiling of people based on a number of different aspects that distinguish them: interests, professions, age, sex, place of residence, etc. By appropriately choosing the available parameters, a highly targeted public can be created that corresponds to the audience best suited to the type of content you are promoting.

Among the preliminary actions to be carried out before proceeding with the practical preparation of the campaign on Facebook is the identification of its target. 3 gases in the air One must ask oneself who is the announcement that you are about to sponsor, what it is about, which people are potentially interested. gas explosion For a good definition of the ideal communication recipient, we need to start from the more general characteristics, such as age, sex, place of residence, until we arrive at the more specific and specific qualities. The more detailed your analysis will be, the more the target you set will be precise and suitable for your ad.

The advice is not to limit itself to tracing its general characteristics in a detached way: try to put yourself in the shoes of the people you want to reach and give them names and a story. power usage estimator In this way, the interests and peculiarities of the target will not be a mere exercise of fantasy and without foundation, but will be the interests and peculiarities of “real” or potentially people.

Through the “Places” section, Facebook allows you to identify who lives in a particular place, who is there, who has recently been there and who is traveling; you can also avoid this distinction by selecting the “All people in this place” option. It is also possible to include or exclude multiple places, such as entire countries, or regions or cities and to make the choice also based on the address or the Postal Code. gas numbers stove temperature As soon as it is selected, if it is a specific place like in the case of a city or an address, it is also possible to indicate the range of action, which allows to extend the scope of the post to the surrounding areas if necessary.

If you have correctly identified your target audience, proceed to the compilation of basic information will be very simple; however, not always being able to orientate within the detailed targeting is a clear and linear operation, accomplices the continuous updates of the section (mandatory since the characteristics of users are continuously updated) by the social network itself.

At this point, however, a clarification is necessary: above all those who have just entered the world of ads sponsored on Facebook could be tempted to add as many items, interests and details as possible at this stage. Nothing could be more wrong. gas utility austin Unless you are absolutely sure (thanks to more sophisticated surveys or segmentation operations) that the parameters you are inserting will help you reach those you want with surgical precision, it is best not to overdo it. In fact, inserting too many interests or details can lead to inadequate or inconsistent segmentation. grade 6 electricity unit ontario To make sure that you have defined an optimal audience, better control the breadth of your audience and intelligently use the “Include” and “Exclude” options.

Showing Facebook Ads to the wrong people is the same as not showing it at all, squandering precious budgets into actions without utility. Imagine showing an ad promoting a dog food e-commerce to people who do not have a dog; or an announcement of a jewelry store in New York to people who live in New York. Both are actions that make no sense. electricity tattoo designs Identifying the right target means investing its resources carefully and aiming to achieve maximum results.