Green motion preparing for the green car rental revolution fleet europe electricity font


RL: Our investment in XML-based software means we have been very successful at plugging into the Online Travel Agencies and price comparison websites and we can get a new franchise office up and running and taking bookings very quickly anywhere in the world. 1940 gas station photos We now have representation in 29 European countries with an expanding global footprint of 400 locations in more than 40 countries. Our fleet size varies according to the season, but our peak summer fleet hit around 45,000 vehicles this year and we are looking at 25-30% growth next year.

RL: There’s a real blurring between retail and corporate, which is down to the evolution of the low cost market to the extent that business users now know that they can get a better rate through a price comparison website than they can through a corporate travel agent. When we first set up Green Motion, we were almost exclusively targeting corporates and SMEs looking to reduce their carbon footprint, but as time went on, through our embrace of online systems, we very quickly found ourselves on a number of emerging price comparison sites, so we’ve exploited that to expand our retail offer very, very quickly.

We’re expecting our fleet to be around 20-25% pure electric by 2022, but electric vehicles are just the start of major disruption in the rental sector over the next five to seven years. Autonomous vehicles are here and now and they will enter the mainstream quicker than anyone believes. Their impact will be seismic. gas vs electric stove top Increasingly, the question isn’t just: will the vehicles be electric; it’s: will our customers actually be driving them? We’ve been developing a business model that future-proofs us for the move into autonomous vehicles so the key question for us is: does a rental vehicle in 2025 look like a conventional car, or is it going to be a self-driving unit?

RL: We’ve had some bad press about excess charges recently so we have moved to redefine honesty and transparency in the rental industry. From December 2018, we are quoting four price points with what’s included clearly indicated: Basic, Plus+, Premium and Premium Plus+. electricity flow diagram At the Basic end of the spectrum, there’s a mileage limit, high excess and high deposit. At the other end of the spectrum, the daily rate is much higher, but pretty much everything is included.

RL: Renting a car anywhere in the world at the moment is a fairly frictionful process – even for business users with corporate accounts. For consumers, it’s even less convenient. This doesn’t make car rental an attractive component in the Mobility as a Service market. The future benchmark we have set for ourselves is Über because it’s completely frictionless – both for consumers in terms of convenience and business users in terms of reporting and accounting. gas under 2 dollars The direction of travel in the car rental space/MaaS space is a very different landscape than the one we are looking at now. There are so many new entrants coming into this space that we either have to develop and evolve, because if we stand still, we will not be a player.

RL: Our franchise structure means that we are essentially a small but very agile company which can adopt new technology very quickly. But we have another advantage in that we operate under a single unified software system worldwide. So from February 2019, we will be rolling out an app-based booking system which – once they are registered – will allow customers to reserve a vehicle and gain access to it via their mobile phone. igas energy shares This means there’s no need for the customer to check in or check out at the office and it will also allow corporate customers to arrange delivery at short notice and bring their rental to an end remotely via the app. And if the future is autonomous, this is the first step towards providing keyless access to a chauffeured service which delivers the car to the end user irrespective of whether they want to drive it themselves or, indeed, be driven.