Hometown bicycles go to your happy place! electricity sources usa

This year’s Island Lake Spring Bike Demo Day, put on by the wonderful folks of the MCMBA, attracted record crowds of over 400 riders and many, many more visitors. Gorgeous weather, eager cyclists, scads of bikes and gear – we’re talking FUN! Shaun and I always make a family affair of it, and what we saw made us extra proud to be Hometownies…

Above: Our Hometown jerseys and t-shirts were EVERYWHERE… and I’m not just talking about riders, either! Our Team stepped up with lightning speed to fill the majority of the MCMBA Demo Day volunteer spots, as well as our Team tent. Registration, food prep, bike corral – you name it, Hometown was there! Thank you, Team, for being so darn awesome!!

Above: Even our Team Sponsors did us proud! Sandy of Beauchamp Water Treatment & Supply kept the Demo Day riders well hydrated from her table beside our tent. Yep, it was an event for building connections, strengthening ties, and advancing our sport!

Above: We want to give a special shout out to Team Hometown’s Steve Steinberg, who is not only on the board of the MCMBA, but also chairs this much-loved Demo Day event – clearly with no small measure of success. We’re proud to have such a devoted cycling advocate on our Team. Congrats on a stellar event, Steve!

At this year’s Demo Day, Hometown Bicycles grilled hot dogs and offered other complimentary refreshments to Demo-goers, while collecting donations to be funneled back into the MCMBA. Here, we’re proudly handing Steve that $188 donation to support the growth of Michigan Mountain Biking. It was a feel-good event, all the way around, and we can’t wait to do it again!

I’ve been promising our new, superstar Service Manager, Matt Fitzhorn, that I would devote an email to service. And with service bikes now arriving hourly – and sometimes even minute by minute! – it seems fitting to give the department we’re most famous for a little podium time. (So, this one’s for you, Matt!)

Did you know that we founded our company on service, making service our area to excel? It’s true! Hometown 2010 began as a pint-sized service shop, well before adding all the bells and bikes. We’ve held true to that core ever since, serving an increasing number of cyclists over the years – 2,854 bikes serviced in 2017 and over 17,000 since opening! – with the mission of making each bike “Work Great, Look Great & Blow Your MIND!”

It’s important to us that our value always exceeds our price. I’ll break this down further in “Hometown Bicycles Tune-Up: The Real McCoy” below, but suffice it to say, we respect your hard-earned dollars by working hard to make those dollars work hard for you (say THAT 10 times fast)! Plus, our turn-around time is FAST to get you back in the saddle where you belong!

Because we don’t want to have to hide when we see you coming – we live here, too! – we get our kicks by doing right by our customers. When we say you need something, it’s because we know it will give you the longest and best cycling experience possible. And when we say you DON’T need something, it’s because we don’t want to gain a dollar at the expense of your trust. You can rest easy, knowing that we’ll tell it like it is, and always treat you fairly and squarely.

You probably also know by now that we LIKE being a resource! Ask us your questions, build your own bike, watch our Crew in action. The way we figure it, the more passionate you are about cycling, the more you’ll advocate for the sport, and that benefits ALL of us in the long run.

We also have a unique way of motivating our staff… no, not giant mallets. It’s giving our crew the green light to do good, important, life-changing work in an environment that supports them and the sport they love. We may not always be perfect but, as a Crew, we’ve got your back.