How china and the uk are getting closer through creativity the drum gas explosion in texas


Last November, the AA and the IPA signed an agreement with SHIAF to develop a close collaboration and to bring a UK delegation to the 2019 Festival. From one slot for two speakers in 2018, to a whole gas constant for air day of presentations; a networking drinks reception and VIP dinner in 2019 with a 30-strong UK delegation – organised in partnership with the Department for International Trade (DIT) – showed how far and fast that collaboration has come.

For the AA, DIT and the IPA, whose Promote UK collaboration marks its first anniversary in March, this was the biggest trade delegation so far, and kicked off the AA’s first-ever Export Month. As well as the SHIAF mission, AA and IPA members are heading for SXSW in Austin, Texas, to host a UK advertising day. A delegation of the UK’s leading production companies is heading to Japan on a trade mission organised by the APA (the Advertising Producers electricity definition science Association). On March 19, the AA and IPA are holding a Leadership Breakfast as part of Adweek Europe in London to launch the first annual report on the export performance of the UK industry, along with k electric bill a survey on how the Brexit process is impacting on export growth.

Luckily in Shanghai, the twists and turns of the Brexit process felt a long way off. UK/China trade is booming and Chinese advertising has high regard for the UK’s creativity, effectiveness culture and global outlook. The presentations and meetings at SHIAF showed all these strengths and more. Inspiring creativity electricity physics formulas, powerful case histories and the factors that drive successful international campaigns, new technology and best practice in evaluating advertising effectiveness all featured, with a mix of UK practitioners and their Chinese colleagues sharing the stage.

It was definitely a two-way learning experience. Leading Chinese agency and media brands shared the SHIAF stage and the UK delegation were hugely impressed, particularly by the incredibly advanced e-commerce systems that are such a dominant driving force in the Chinese consumer economy, along with some great Chinese creativity being showcased.

The UK delegation made valuable business contacts and impromptu follow-up meetings were held all week, both in Shanghai and others made quick a gas has trips to Beijing. For several businesses in the delegation, SHIAF was the catalyst to opening up new ventures in China and many of the Chinese companies present were looking to expand in and through the UK to other international markets.

Outside of the conference electricity in indian villages halls, the UK team also spent a day with a leading Shanghai start-up incubator for marketing tech companies and met agency and media businesses, all with UK presences or interests in the UK market. The ambitions of leading Chinese brands to compete with the best global brands was demonstrated by a visit to China’s leading car manufacturer SAIC Motor’s new consumer experience centre. This showcases their new autonomous and electric cars, some of which will be sold globally under the MG brand. The new SAIC Motor vehicles are the result of close collaboration with their 300-strong design team in London, as they oil n gas prices seek to rival Tesla with their electric vehicle range – a perfect example of the close creative and economic ties between the UK and China.