How fc cincinnati’s new badge came to be uni watch electricity in water pipes


About six months ago, on May 29, Major League Soccer formally announced that the USL team FC Cincinnati would join MLS as an expansion club for the 2019 season. It was an exciting time for the club — in just three short years, they had defied the odds, bursting onto the scene by shattering attendance records and turning baseball fans on to soccer.

The club was also concerned that the word “Cincinnati” wasn’t featured prominently enough on the old crest. electricity deregulation wikipedia The city name was dwarfed by the large “FC” lettering above it, leading some fans to refer to the team simply as “FC.” With hundreds of other clubs using “FC” as part of their name, officials were concerned the team’s brand would be lost.

The club did decide to tweak their shades of orange and blue, going with what Shemony calls a “deeper” blue and a “punchier” orange. Shemony described the old colors as “loud” and said that he could see blue and the orange “vibrate” when placed next to each other. By deepening the hue of the blue, he says the “noise” in the scheme decreased allowed the colors to work in a more “symbiotic” way.

As Interbrand struggled to find a workable shape for the new logo, the designers and the club took a trip to the neighborhood FC Cincinnati will eventually call home — the West End. The neighborhood is home to some of the oldest buildings in the city and is full of classic 19th Century architecture, which provided plenty of inspiration for the team.

One crest in particular caught their eye: a five-pointed crest located on the Lifehouse Worship Center located on Central Avenue, directly across the street from the site of FC Cincinnati’s future stadium. Not only was the five-point shape wide enough to house a word like “Cincinnati” but it could easily be molded to resemble the panel on a traditional soccer ball — or, the floating element in the old crest [ click photo below to enlarge].

Brazelton said that as many as 10 designers were working on the logo at one time, brainstorming, sketching, and critiquing. The designers were also trying to sketch with storytelling in mind. electricity kwh cost For example, it was decided the lion’s mane would have seven notches to represent the “Seven Hills” of Cincinnati, and the feathers in the lion’s wing would represent the club’s three-year journey into MLS.

Though Interbrand declined to share images of work in progress with me, both Brazelton and Shemony confirmed that the agency brought two logos to FC Cincinnati for final approval: the final product, and a skinnier crest with a shape that more resembled the original logo. FC Cincinnati agreed with Interbrand that the wider five-point crest was the way to go.

Immediately after the leak, supporters dubbed the new winged lion “Gary.” One supporter group even traced the negative space in the lion’s body to spell out the new name. gas house edwards Both Shemony and Brazelton called the find “a stretch” but lauded the fans’ creativity. “Gary” has already inspired a Twitter account and countless memes shared among supporters.

Baseball News: The A’s have chosen the site for their new ballpark. Lots of additional details here (thanks, Brinke). … The Reds, who recently unveiled 15 throwback uniforms to celebrate their 150th anniversary next season, have now announced that they’ll also be giving away six throwback-clad bobbleheads (from our own Alex Hider). … New BP caps for the Rochester Red Wings (from @FletchTopper). … The Cardinals’ 2019 promo schedule includes seven jersey giveaways.

Pro Football News: Reader Brad Eenhuis was watching a 1972 Vikes/Steelers game at Three Rivers and saw this interesting end zone design. … The Bills are wearing their throwbacks for the second consecutive week. When’s the last time a team did that? Even better, the game is in Miami and the Dolphins will also be wearing throwbacks. Should be a very good-looking game (from Todd Grossmann). … Here’s a good full-body photo — more straightforward than the one we saw yesterday — of the AAF’s Arizona Hotshots uniform. … Speaking of the AAF, it appears that the Salt Lake Stallions may have a white jersey in addition to the grey one we discussed yesterday — or maybe it’s just the lighting (from @akaggie). … After switching back and forth between his old helmet and a newer model, Pats QB Tom Brady appears ready to stick with the old helmet for the rest of this season. He’ll have to make the change next year, when the old helmet will no longer be league-certified. … The Bucs are apparently going mono-red this Sunday (from John Sabol). … Here’s a good backgrounder on why the Cowboys will be wearing their mono-white alternates tonight. … The Seahawks’ had trouble with their radio-equipped helmets on both sides of the ball last Sunday.

Hockey News: Chicago Steel players will each wear a unique helmet designed by area students and artists tomorrow night. The helmets will later be auctioned off to raise money for pediatric cancer patients. Further info here (from Steve Johnston and Marc-Louis Paprzyca). … Here’s a well-reported business story on Adidas’s approach to its partnership with the NHL. … The St. electricity and magnetism physics definition Louis-area O’Fallon Brewery is selling this 12-pack with period-appropriate jersey-based bottle designs honoring notable Blues enforcers from yesteryear. “My favorite bottle is the one with the referee!” says Mark Richter). … The Toledo Walleye are wearing Blackfish jerseys for Game of Thrones Weekend on Jan. 4 and 5 (from Johnny Ichrist).

NBA News: Raptors F Kawhi Leonard has inked a new endorsement deal with New Balance (from Griffin Smith). … The Suns will debut their “Los Suns” alternates tomorrow. … Sports Illustrated has ranked the 30 best jerseys (not uniforms, sigh) in NBA history (from Mike Chamernik). … Amoeba Records — a California record shop — has a Lakers-themed T-shirt (from Adam Herbst). … The Heat are 0-6 when wearing their Miami Vice alternates.

College and High School Hoops News: This article about the old TV show The White Shadow includes the following tidbit: “[Show star Ken] Howard even insisted the fictitious team’s uniform colors — orange and blue — be the same as those at his former high school” (from Adam Herbst). … Virginia student manager Grant Kersey has appeared in a few games this season wearing No. 1 with “Virginia” as the NOB. He now has his own No. 13 jersey (from our own Jamie Rathjen). … Also from Jamie: Maryland wore black at home last night. … New grey alternates for the UConn women’s team. … UTEP and New Mexico State went red vs. orange last night (from Brandon Silvertstein). … Meanwhile, UNC and Michigan went maize vs. blue. Dan Tarrant, who was watching that game, says, “It occurred to me that not only are the teams wearing the same colors they wore during the 1993 NCAA title game, but the uniform designs are basically the same as well. Seems like that would be pretty rare considering how often college teams change up designs.” … Florida State wore their turquoise N7 alternates last night (from Ben Reiff). … No photo, but Wade Toppe reports that Purdue C Carsen Edwards’s NOB remains “C. mp electricity bill payment paschim kshetra Edwards,” despite there being no other Edwardses on the roster this season. Vincent Edwards had been on the team the past couple of seasons.

Grab Bag: New logo in the works for Disney’s Hollywood Studios. … If you’re a sneakerhead and a video gamer, you’ll probably like Nike’s new PlayStation sneakers. … USF students don’t like the school’s new logo. … The U.S. women’s field hockey team is playing a three-game series against Belgium this week. They like to alternate between wearing red and blue, which usually results in two distinct kit matchups for a given series. power outage houston reliant This time, it’s U.S. in blue vs. Belgium in red and U.S. in red vs. gas what i smoke Belgium in white (from our own Jamie Rathjen). … Best thing in today’s Ticker: An absolutely fascinating article about an apparel company’s attempt to produce an American-made flannel shirt (NYT link) — something that hadn’t been done in decades. It’s filled with great photos, fun characters, and faaaascinating details about textile design and production. Don’t miss (big thanks to Tom Turner).

Which means that it’s the job of the logo to do the communicating, to tell whatever story one intends to tell. So if a company feels the need to explain what the logo is saying, then the logo itself is, by definition, a failure. A badly designed logo. Should details of the new Cincy logo make me think of Cincinnati? Probably yes. But either they do or they don’t, and if they don’t, then a press release explaining to me what the logo should have made me see just gilds the lily of the design failure.

Like, the lion wearing a crown to make me think of “Queen City”? Maybe, though the fact that it’s a male lion, and therefore by definition not a queen, and the fact that the maned lion on its own is a common symbol of royalty, undercut the value and impact of the crown. But the shape of the mane to make me think of Cincy’s seven hills? Zero people looking at that logo will ever see the four-pointed mane and think “seven hills,” and they probably shouldn’t, so that’s a double failure of design. The first failure is the attempt to communicate something that doesn’t need communicating; the second failure is that the logo doesn’t even come close to communicating that thing anyway.