How sandag worked the media on transportation plan _ kpbs

The San Diego Association of Governments spent a half million dollars on outside consultants to craft a media strategy to help win support last year for its controversial transportation blueprint.

The San Diego Association of Governments knew it would have a tough task last year winning public support for its $200 billion spending plan to fund transportation needs over the next 35 years.

Four years earlier, when SANDAG approved its last transportation blueprint for the region, environmentalists panned it. Static electricity how it works They also sued the agency for not doing enough to curb greenhouse gas emissions. Electricity jeopardy powerpoint The environmentalists have won twice in the lower courts and the case is at the state Supreme Court.

So before the vote last fall on its latest transportation plan, SANDAG spent more than half a million dollars on outside media consultants to craft a message that said the plan balanced spending needs for roads and public transit. Gas in babies at night The money for outside consultants was in addition to more than $1 million a year in salaries for 12 SANDAG communication staff members, plus three interns.

Emails and other documents obtained by KPBS through public records requests show that the consultants and communication staff worked together to sell to the news media and the public that the new transportation blueprint was a good one and worthy of support.

Before October’s vote on the plan, SANDAG staff followed a media campaign crafted with the help of an outside public relations firm. Grade 6 science electricity multiple choice test It included a plan to pitch story ideas to reporters, including one that asked — “Is ‘Transit-First’ truly an option?”

SANDAG staffers also successfully pitched the same opinion piece to several newspapers in the county, naming different public officials and civic leaders as the authors.

Records also show that agency employees sometimes exchanged dozens of emails over multiple days on how to respond to negative tweets about SANDAG. Mp electricity bill payment jabalpur They also made sure to coordinate SANDAG’s message about the plan with elected officials throughout the county and identified four local journalists to brief: Joshua Stewart with The San Diego Union-Tribune, Andrew Keatts with Voice of San Diego, Josh Emerson Smith, who at the time was with San Diego CityBeat, and me, Claire Trageser.

SANDAG updates its regional transportation plan every four years. Nyc electricity cost With the controversy surrounding its previous blueprint, the agency wanted to be prepared last year for its critics — particularly the ones who take to social media to voice their opinions.

“We’ll be doing Facebook posts, two or three a week, plus a fair amount on Twitter (one or two tweets a day),” he wrote. Gas after eating salad “In addition, we will be carefully monitoring conversations that are going on via social media regarding the regional plan. Gas prices going up in michigan And we will be more proactively taking part in those conversations. Electric utility companies charge customers for We will keep our messages very positive. Electricity transmission costs We won’t get into extensive, negative back and forth conversations. Gas in back trapped But we will post responses and make key points in ongoing conversations about the regional plan or other directly related issues.”

Many government agencies craft media strategies, monitor social media and coordinate their messages in the news, so SANDAG is not unique, said Bey-Ling Sha, director of San Diego State University’s School of Journalism and Media Studies.

“People have a choice. Gas leak east los angeles They can not know what their government is doing, or they can fund the government to do the work of the people but also inform the people about what work is being done,” Sha said.

It was also meant to “educate the reporters who were covering the regional plan to let them know what we’ve done, how many iterations have been going on, what was in, what was out, and making sure the public knew how they could provide input,” said Windsor, who was former Mayor Dick Murphy’s press secretary until he resigned in 2005.

But emails among SANDAG’s communications team also suggest there was an effort to shape media coverage and convince the public the plan was good.

About half of SANDAG’s spending on outside media consultants in 2015 was split between community organizations that did “outreach to disadvantaged and hard to reach communities,” according to SANDAG spokesman Jeff Stinchcomb. Gas bijoux nolita The other half — $256,725 — went to San Diego-based public relations firm MJE Marketing to develop a regional transportation plan website, post to Facebook and Twitter, and plan public outreach meetings. Electricity for dummies pdf The firm sent a media plan to SANDAG staff in September.

It lists tasks to accomplish week by week. Gas laws worksheet pdf Among them: “Identify and prep board spokespersons, identify community papers for op-eds, encourage supporters to submit letters/comments, meet with UT Editorial Board, meet with KPBS, meet with Andrew Keatts, pitch story ideas.”

MJE also signed a contract for up to $35,000 with public relations consultant Rachel Laing, a former spokeswoman for Mayor Jerry Sanders, who wrote “media task lists.” One sent on Sept. Z gas tecate telefono 21 included holding “briefings” with four local journalists, writing op-eds in eight community newspapers and meeting with the editorial board of The San Diego Union-Tribune for “editorial support.”

It also said Laing would pitch two stories: “Is ‘Transit-First truly an option?” and “What would it take to meet the governor’s executive order?”

The more than $250,000 spent on MJE is taxpayer money, Windsor confirmed. Electricity cost per kwh by country She said the funding came out of the budget for individual projects. Electricity problem in up SANDAG is required to do public outreach on each project it does, and sets a budget that includes internal communication staff salaries and outside consultants.

Windsor said SANDAG hired MJE and other media consultants because she only had one staff member dedicated to media for the regional transportation plan.

“The regional plan is a 35-year planning document that touches every single person in this region, so having one person, and I had one person doing the regional plan, it is impossible for that person to do that much outreach,” she said. Electricity bill bihar electricity board “So we hired consultants to be an extension of that arm, to do some of that boots-on-the-ground public outreach. 9gag instagram Did they provide some media ideas? Sure. Electricity symbols ks2 But that wasn’t the bulk of why they were hired.”

Emails show at least four members of the SANDAG communications team regularly discussed media strategy: Windsor, Hicks, Stinchcomb and Joy De Korte, electronic media coordinator.

SANDAG’s communications staff does public outreach about the agency’s “more than 150 projects and programs that have an annual budget of approximately $1.4 billion,” Stinchcomb said. Gas yourself in car In 2015, the agency spent $3.6 million on outside firms for marketing and communications for all of its projects.

The communications departments for the city of San Diego and San Diego County do not hire outside firms, officials for each said. Electricity storage costs The city has 31 staff members in its communications department with a combined annual salary of $1.6 million. K gas station The county has 11 communications staff who earn a combined $840,000 a year.

Windsor told KPBS the purpose of the opinion articles was to “communicate to communities as to what was in the regional plan they could look forward to.”

Because every region is different, “we intentionally went after those community newspapers so we could talk to individual communities to let them know what was in the regional plan.”

• The Star News in Chula Vista, where it was signed by Chula Vista Mayor Mary Salas and Monica Montaño, chairwoman of the South County Economic Development Council.

Emails show SANDAG staff had hoped Solana Beach Mayor Lesa Heebner and Carl Morgan of the North County Economic Development Council would sign The Del Mar Times editorial, but that didn’t happen.

They also asked San Diego City Councilman Todd Gloria and San Diego Regional Chamber of Commerce CEO Jerry Sanders to co-sign an op-ed in San Diego Downtown News/San Diego Uptown News.

Gloria’s spokeswoman told SANDAG’s Hicks in an email, “after giving it thought, we have to decline.” The op-ed was instead signed by Roberts and Dale.

SANDAG staff also planned to publish in The Pomerado News and the East County Californian. Gas konigsforst It’s not clear from the publications’ websites whether that happened.

Lawson: The bike EAP will spend 200 million in the next 10 years to build safe bike infrastructure, most of which will be separated from vehicle traffic. Current electricity examples Find out more …. Electricity shock in the body check this with Kluth).

Ollinger — The TransNet ordinance lists specific projects and programs, including setting aside funds for transit, local roads, and highway managed lanes. Electricity and magnetism physics definition See that list of project here — link to transnet page.

The exchange is typical. Gas estimator De Korte spent one to five hours a week monitoring social media, according to SANDAG. Power outage houston reliant She then sent tweets and Facebook posts about SANDAG to Hicks, who often forwarded them to other SANDAG staff to weigh in on responses. Static electricity zapper Sometimes, multiple emails were sent and days passed before a response was settled on for a single tweet.

“I’m not sure Twitter is the place to respond to these. Electricity outage sacramento However, maybe we can suggest to them that they are welcome to attend Friday’s Board meeting and speak during public comment period. Electricity production by source This way the Board can address their comments directly if they desire. Igas energy shares What do you think?” De Korte responded.

“I hate to leave anything unreplied to — but these are the folks suing us, and they are never going to stop — so I seems silly to reply [sic]. Physical science electricity review worksheet Maybe if we took the whole day and replied to every single tweet — but they would probably all have to be cleared through legal,” Hicks wrote back.

They then went through three revisions to arrive at the tweet, “Thank you. Electricity projects ks2 We hear your concerns & have tried to address them & those of many other stakeholders in SDForward to achieve a balanced plan. Electricity experiments for 4th graders We really appreciate your feedback.”

“So if somebody’s talking about the regional plan, we certainly want to jump in and let that conversation continue and inform,” she said. Bp gas card login “Especially if there’s misinformation.”

Last summer, KPBS sent a list of questions to Councilman Gloria’s office for a story about whether SANDAG’s plan did enough to cut greenhouse gas emissions. Electricity wikipedia in hindi Gloria is on SANDAG’s board and was specifically singled out for criticism by environmentalists for his support of the plan.