How the best brands are crafting their instagram stories year 6 electricity unit

If we focus on fashion brands only (btw: did you know that 99% of fashion brands are on Instagram?), Nike becomes become a gold medalist, followed by Victoria’s Secret (58M followers). Guess what? The bronze medal goes to Nike, again, with their football line (30,8M).

Fast fashion retailer like H&m, Zara, Forever 21 and Kylie cosmetics, ranked better than luxury brands (and big spender) like Louis Vuitton (ranked eighth with 20.3 million followers), Gucci (in position #9 with 19,4M followers), Dior (17,9M) Dolce & Gabbana (15,2M fans) and Prada (14,1M followers).

It’s interesting to notice that the most popular Instagram fashion brands include a mixture of luxury brands and high-street retailers, with a preference for the latest, maybe because they can connect better with the wider audiences of average spenders.

For this article, we’ve gathered several Instagram Stories examples from top brands like Nike and Glossier to show what’s possible with Stories as a marketing channel, and to inspire your next Instagram campaign. Inventing new ways to engage viewers on Instagram

When you publish Instagram Stories, you’re connecting with viewers in an intimate space, one in which they spend a lot of free time relaxing; connecting with friends; sharing bits of their life; exploring new hobbies, destinations, and identities; and, yes, discovering new products to buy.

When Nike recently launched an international competition to design the new Air Max shoes on Instagram Stories, they not only created a competitive atmosphere between city residents but invited loyal followers into the production process. The reward for participating in the contest is a product that viewers had a hand in creating.

By inviting followers into the production process via a contest, you can prove to users that your ads and organic content are not all about your brand. It shows you also care about the creativity of your users, their desires, and their self-expression. How to make this work for you

• Contests are games, and therefore someone always wins. The slim odds and possibility of missing out on a reward make contests more fun to play. Hype up your contest, get people excited and keep the clock counting down to maintain momentum all the way through.

This tactic also helps people who are interested in nature photography learn how to do it from experts. They can get a sense of what life is like when you are always on the go, chasing down the iconic shots that Nat Geo is known for. How to make this work for you

Nat Geo’s Stories almost always include an emotional dimension to convey the urgency of conservation-related issues. By building relatable narratives around the subjects of your photos and videos, you can make your audience care about the things that matter most to you.

Stories can be full of words – as long as you deploy them in a way that’s easy to read on a smartphone and they enhance the visual content. Like the New York Times, keep captions to one or two sentences and, when you want to write more, add another slide. This makes Stories fun to flip through and content easy to digest. Glossier: Be your customer’s best friend

• To make your content feel like it’s coming directly from a friend, shoot photos and videos with your phone, use a consistent filter (or even better, go filter-free), and zoom in on the details that will actually help someone do something practical.

MeUndies’s Instagram Stories cover a variety of topics. They promote their customer referral program with a saved slideshow called “Free Undies,” share their favorite UGC in “Fam Faves,” and promote their hashtag campaign about empowerment in “#MePlusWe.”

If you’re a small company with a couple thousand followers, you can increase your engagement by simply posting more and letting people get to know you. In fact, small businesses may have an advantage over big brands by giving the impression that they know every follower, see every tag and listen to every feedback.