How to add schema and rich snippets in wordpress electricity vocabulary

Schema and rich snippets are closely tied, but slightly different, things. Essentially, schema markup, or structured data markup as Google calls it, is behind-the-scenes code that makes it easier for search engines to understand the context and structure of your content. This markup style is maintained at schema.org, which is sponsored by Google, Bing, Yahoo and Yandex.

Search Engine Land put together a great list of case studies looking at the effect of implementing schema/structured data markup. You can dig into the individual studies, but generally, people have noticed up to a 30% increase in organic CTR after implementing schema markup.

All that aside, schema markup is just plain smart. It makes it easier for search engines to parse your content, which should always be something you’re striving towards. And with Google and all the other major search engines pushing for its adoption, you can be sure it’s not going away anytime soon.

First, I’ll show you how using a premium plugin called WP Review Pro. While the name suggests WP Review Pro is exclusively focused on star rating rich snippets, you can actually use this plugin to add schema markup for everything from recipes to movies.

To configure WP Review Pro, head to Settings → WP Review Pro. On the General tab of the Global area, you’ll configure some nitty-gritty details about third-party reviews from your users. If you’re not planning to allow your visitors to rate products, you can ignore this.

If you hop over to the Styling tab, you can configure the colors for your review box, as well as its width (as a percentage). The colors are pretty self-explanatory – and the width refers to the width of your post’s content area, not the width of your whole website.

One nice thing above that is the Display reviewed item schema data check box. If you check it, WP Review Pro will display all the relevant schema data for the item you’re reviewing. So if you added schema markup for a recipe’s cooking time, WP Review Pro will actually show that on the front-end ( I’ll show you an example of this in a second).

Below that, in the Review Links box, you can add a link to the item you’re reviewing. If your goal is to drive affiliate sales to a product, this will create a nice eye-catching button ( or buttons if you add multiple links). But you can also just leave it blank if you don’t want a link:

If you don’t like the idea of having a review box on all of your content, All In One Schema.org Rich Snippets offers a more lightweight method to add schema markup to your WordPress content. Instead of eye-catching review boxes, it adds an unobtrusive schema box to the end of posts.

Just like WP Review Pro, you’ll add your schema markup directly from the WordPress Editor. You’ll have a new Configure Rich Snippet meta box. If you want to add schema markup to your content, you just need to select the relevant schema type from the drop down:

On the other hand, if your only concern is getting that schema markup for rich snippets, then you can stick with All In One Schema.org Rich Snippets. The snippet boxes aren’t especially attractive, nor will they help you boost the conversion rate on your reviews. But if all you care about is getting rich snippets, then All In One Schema.org Rich Snippets is all you really need.