How to develop your expertise using the art of frameworks ft. mel abraham hey jen casey gas welder job description


When talking about how to create frameworks in your business, we seriously have the best person to talk to about this. Mel Abraham is the number one bestselling author of The Entrepreneur Solution and the founder of the Thoughtpreneur Academy, Influencers Intensive, and Business Breakthrough Academy. He’s globally recognized as a thought leader, business advisor, CPA, and financial expert; sharing stages with a long list of Fortune 500 companies as well as beacons in the personal development industry. We met in a mastermind that we’re in together, and he not only brings an incredible level of expertise, but he’s a real jokester.

It was not right. So, I started to look at what other angles I could take. And so I started to value businesses; buying and selling businesses. That was a positive way that I could take my skills and my talents, and go out there and make a difference. electricity song billy elliot So that’s where I routed my journey. And it’s interesting. One of the things that I did in my career to get moving so fast was..

Now, that was obviously maverick as I was going in. But, that was one of the things that I did. The challenge that I had was that it was an uphill trajectory. In the 90s, I had partners, and those partners had a more traditional view of a CPA firm. I was doing this thing, and they said I didn’t fit in with this new direction I was going in. So, we agreed that I should go my own way.

Testifying leads into a lot of other frameworks. When you’re testifying, it’s typically to a jury – which, most of they time, they are not financial experts. Most of the attorneys in those cases didn’t want financial experts on the jury, because the events skewed the jurors. So, they may have degrees in marketing or sciences or something, but they don’t understand the financial.

One of the key vehicles that I found was what I call “diagrammatic framework,” not narrative frameworks. A narrative framework is basically bullet points: do this, do this, do this, do this. A diagrammatic framework is a diagram. It’s a picture, a square, a circle, a triangle that is put together in a way that communicates a message. It instills emotion and creates some impact psychologically.

We don’t give it the importance. I mean, I’m a left-brain thinker. I’m an accountant. I think I got a “C” in my business communication classes because I didn’t take them seriously. But think about this! Everything that we have going in the world today – whether it’s unrest, problems, or the relationships between them – it can be solved by communication . If we have the ability to have a meaningful, authentic, trusting conversation and we can communicate effectively (whether it’s in marketing or anywhere else); that to me is a lot of the most core skills that we can nurture and help people grow.

MA: All the time. And so the challenge is not the market. The challenge is what they’ve done before the marketing. What things have they done that we don’t necessarily see, or it’s not so apparent? This is where I said there’s two things that we need to master if we want to be in a space. One is the notoriety, which I mentioned earlier and the second is the knowledge . The thing is that the notoriety is the glamorous stuff; or wanting to become known. So, a lot of people will focus on getting known first. electricity sources But, we need to really focus in on what we’re known for.

That extra business that we talked about, that I started to build years and years ago? I have not marketed in that business for over a decade. If you go to my website, there’s nothing about it. But, every single year we will do in the multiple six figures without marketing. And the reason for it is that I’ve positioned myself in a way in that when the topic comes up in the industry and a search is done, my name comes up. So, our focus should be positioning.

That becomes our fingerprint. For instance, I got taken in a Ponzi scheme. It wiped out one third of my net worth. Everything that we owned in 2005. Now, I’m the guy that they would hire to put these guys away. In fact, I helped put them in jail for nine years. But, I still lost one third of everything I had owned. I was embarrassed to go out and speak about it. I was embarrassed to let people know, because that shouldn’t happen to me.

So, the first thing that we need to figure out are our unique distinctions. Like you mentioned in health and wellness, there’s all these people, so what about little old me? I’ve thought the same. “ The Entrepreneur Solution ” was written in 2010 and I didn’t release it until 2015. I sat back and I said, “Well, there’s all these entrepreneur books… what do they want from ME? It’s been done before. How do I stand out?”

It’s like, you spend 90% of your time (maybe more than that in the beginning) going to class, doing the work, so that when you walk in to that audition and have 16 bars to sing, you know how to deliver. You’re not nervous. But, a lot of people are not seeing the 90% of behind the scenes. Obviously, as you start to really hone your craft and develop your expertise, then it starts to change. Exactly what you said: you knew what to talk about. You had that catalog ready to go. So, when you were on that big stage with thousands of people waiting, you didn’t blink. And I think what I’ve seen in recent years is a missing link; people repeating things, as opposed to really developing a mastery level in their area.

MA: Back when Facebook changed the algorithm, it was like the sky was falling. ortega y gasset la rebelion de las masas And the thing is, we are founding our success and our future on the tactical platforms or the manipulative marketing; hacking the algorithm. The reality is that, if I focus on one thing, and I think this goes for whether we’re online or in bricks and mortar businesses…

JC: Amazing. OK, moving through this. Let’s talk a little bit more about the tactical things that new entrepreneurs might need to do. They’re an expert or they’re hoping to become an expert and hoping to become a thought leader in their area. One of the things that you teach is helping people develop frameworks. Would you be interested in sharing a little bit of what that looks like?

MA: Yes, and I’m going to do it WITH a framework. Because I think that this will help to get context. So I said earlier that we need to go from information to transformation. There’s a five step process to go from information to transformation. So, when we’re creating content, we need to be able to use this as a checklist. There’s a process to each of the five steps, but if we still just understand what the steps are, it’ll go a long way from just raising the awareness of if you’re doing them.

MA: So, the question, is the information solving the problem they want solved? Now, that doesn’t mean that we don’t give it to them at some point. But, it’s like walking up to someone on the street and saying, “You know… you’ve got a disease.” They’re not going to listen! So, is the information you’re going to put out there going to solve something they want solved.

MA: What I’ll tell my people that I work with is to “land the plane.” They’ve got to see it go from point A to Point B. And the way they do that is to make sure that you have a proprietary process that gets them from Point A to Point B. And why is that important? It’s important because, when I tell you that I have a process that can capture your thinking in a way that puts you out there distinctly and uniquely, it provides you certainty.

MA : Yeah! And that’s what I need for them to do; I need them to cross the “I can do that!” bridge. In order to figure out the knowledge, we go into a thinking hierarchy (which was the five steps). So, I’m layering it and slowly digging deeper. But, I need to spoonfeed the info, not because they can’t get it, but because it’s just too much information for them to process.

Think about college courses. We start at 101, then we go to 201, then 301. one to one go to two one go to three. We don’t start at the 301 level. The tendency for someone who has a lot of experience (which I did this at my very first event) is to dump 20 years of entrepreneurship on a small audience. It was the most valuable content they could have ever got, but it was totally useless because it was too much.

MA : I use a metaphor for every time I start a live event. I say, “So, how many of you ever been to Costco hungry with no shopping list? What do you do? You get a giant cart and you fill it with all kinds of stuff. c gastronomie So you walk out, pay thousands of dollars…and what happens to that stuff? It goes to waste two weeks later.” Costco’s shelves are on your mind, but how about I gave you the shopping list of the eight things you need to know on Monday first, and then allow you to get access to the Costco shelves on the online program when you need it?

How do we unpack it? If I just slap a slide up on the screen and put the entire framework on it, we don’t know where our people are looking, or what they’re thinking, or what they’re focusing on. Then we lose them. So typically, when I speak, it’s with an iPad or it’s with a flipchart. With an oversized flipchart, I’m doodling a drawing. In doing that, I’m co-creating.

MA: One of the coolest things that I saw was a young lady, Karalee Smith. She was in one of my very first trainings on this. I wasn’t going to teach this; it was actually my son that said, “Dad, you’ve gotta teach this whole framework and communication the stuff that you do.” Now, I was teaching just entrepreneurship. I didn’t think people wanted to know about frameworks. But, I said alright, and I added it onto a Mastermind weekend that I did. Karalee was at that training, and she was a week away from flying to speak to a group of parents. A couple hundred people in the ADHD space. But she told me she was concerned about it. She’s a fast communicator, but had an interpreter at the event. So, she needed to speak for a little bit and then stop so the interpreters can catch up, then try and start again. She was afraid that she would lose her pace or lose her train of thought. I said, “Great. Let’s create a framework.” All you’re going to do is draw a picture with that audience and you can stop at a stopping point on that picture, and then you’ll just pick up where you stopped with the picture. And she KILLED it . They asked her back to that event and now she’s doing some amazing stuff today. She’s running her own retreats and it’s just been an amazing journey.

JC: Talk for days! No, but I love this stuff. Personally, I’m very visual. I enjoy frameworks. Early in my business, I naturally started creating frameworks because things didn’t make sense to me. I was not a good student growing up just on my own, so to understand something, I really needed to make a picture and outline it and chunk it down for myself. I think with everything you’re teaching, anybody can benefit from this.

MA : I think so too, and no one is really teaching it this way or they’re not teaching it at all. But, think about this: Stephen Covey created an almost billion dollar company on a framework. On four boxes. Urgent versus Important. He made a career out of it. So, when you become inseparable from that framework, it becomes your calling card. It becomes the distinction. Now, all of a sudden, they can’t take it away from you.

MA : Yeah. This is kind of the theme of what I’ve been talking about recently. We live in a world that is digitally dysfunctional. We’re digitally disconnected, even though we called social media. We allow the socialist system – commonly called trolls – to impact us. We are afraid of what people are going to say. j gastroenterol impact factor I will being totally transparent and I will say I’m affected by it. I’ve had people call me Satan because I’m trying to impact people’s thinking.The intent is to help them, but people will claim I’m trying to brainwash. Most of the time, I’ll leave it alone unless they’re offensive or profanity; there’s no room for that and it’s not my value system. Otherwise, I’m okay with people having their own opinions. But, it’s really easy for people that are on a keyboard to take stabs at you and for you to put stock in that.

The other thing is to realize that Entrepreneur Solution served 16K people and it’s still going strong, but it’s not the 16K. They all matter. But, the realization is that one gal that came up. We do this for that one person that is on the edge and feels desperate. They don’t feel like they have a chance. And your message with your perspective just might be the combination to get them off the ledge.