Hyundai ev models hyundai electric car strategy electricity generation by country


In March 2017 Hyundai that admitted electric vehicles are an imperative. The South Korean automaker, Hyundai Motors (005380.KS) strategy has been focused on Fuel Cell Electric Vehicles until investor pressure forced the company to change in 2016. The company, which also owns KIA Motors (000270.KS), announced at the Los Angeles Auto Show in 2016 that it will change course to electric vehicles. Hyundai- Kia’s head of its green car efforts, situated in the city of Yongin, Mr. Lee Ki-Sang, shed light on the strategy change to electric vehicles during an interview ahead of the 2017 Seoul Motor Show.

In Los Angeles, the company said that it planned to have 14 new alternative vehicles in the US by 2020. The planned product mix include’s four plug-in hybrids, four electric and one hydrogen fuel cell model. Today Mr. Lee shed some more light on the company’s plans, indicating that the first fully electric vehicle planned for next year would be a small SUV. According to Mr. Lee, the SUV would have a range of 185 miles (300km). Although the company is developing its own dedicated platform, it can’t say when it would be ready. The platform is modeled after that of Tesla, with the batteries in the floor, allowing for more battery capacity and cabin space. It is clear from the announcement that the company is aggressively trying to catch up on lost ground.

The Korean automaker has been criticized by investors and analysts for not acting on electric vehicles sooner, pressuring the company to change its strategy. Investment analyst expects the company to lose money initially on the shift to EV’s, but that should they not act they would be left behind. An analyst at Hi Investment Securities went further to say that they must target long-range electric vehicles between 190 miles and 400 miles to be relevant at all.

The Hyundai-Kia alliance is also planning Chinese versions of its electric vehicles, and for the purpose, it is in the process of sourcing batteries from China, since Korean suppliers LG-Chem and Samsung are excluded from subsidies in China from 2016. The company is speaking to the likes of Contemporary Amperex Technology Ltd (CATL) and others for battery supply.

Hyundai showcased the world’s first autonomous fuel cell EV which will be used during the Winter Olympics to be held in South Korea. A fleet of five vehicles equipped with Level 4 self-driving technology completed the 180km (113 miles) at the allowable speed of 110km/h from Seoul to the Olympic village at Pyeongchang. The fleet consisted of three NEXO FCEVs and two Genesis 80 autonomous cars. Hyundai is set to commercialize Level 4 self-driving cars in smart cities as early as 2021. Hyundai’s autonomous technology allowed the vehicles to navigate through toll gates by accurately calculating the toll gate’s width and position, and precisely pinpoint the vehicle’s position on a map by using external sensors fitted for situations when the GPS signal was interrupted, such as going through long underground tunnels.

Hyundai’s self-driving technology includes enhanced connectivity made possible by the 5G network provided by mobile service provider, KT Corp. The infotainment system allows passengers to use functions such as Home Connect, Assistant Chat and Wellness Care. Home Connect is a car-to-home technology which allows passengers to access and control IoT devices in a smart home. Hyundai will phase in home-to-car technology from this year and car-to-home from 2019 into other Hyundai models. Assisted Chat is a Chat Bot, and the Wellness Care monitors passengers health information and connects to a health consultant through video-call.

Hyundai Kia unveiled its next-generation powertrain strategy at its International Powertrain Conference in South Korea this week which will help the automaker to reach its long-term emissions goal. Hyundai showcased four engines and two transmission systems at the two-day event attended by 1,200 academics and engineers. By 2022, Hyundai Motor Group aims to develop an all-new Smart Stream powertrain line-up for ICE vehicles composing of 10 gasoline engines, six diesel engines, and six transmissions. Hyundai believes that combustion engines will be the dominant engine type up to 2025 after which PHEV and BEV powertrains start receiving wider acceptance. The automaker will also develop Fuel Cell EVs, Plug-in Hybrid EVs, and pure electric vehicles to respond to changing market needs.

In a strategy that favors combustion vehicles and Fuel Cell Electric Vehicles (FCEV), Hyundai’s FCEV will be developed to have an 800km (500 miles) range and 163 horsepower output as it targets the largest hydrogen storage density of any fuel cell vehicle available.