Inside microsoft’s plan to reconquer the world

June 7, 2016, 6:30 AM EST Microsoft Will Serve You Now The newly customer-friendly tech giant is bulking up on data centers, betting its future on cloud computing, and learning to be agile again.

For a long time Miguel de Icaza and Nat Friedman were considered rebels by the technology establishment. Gastroenterologia o que trata De Icaza, an intense Mexican American with a square jawline and spitfire delivery, and Friedman, a Char­lottesville, Va., beanpole topped by a relaxed smile, were two of the golden boys of the open-source movement, a grass-roots campaign to let the source code of popular computer programs be free. Gas 4 less redding ca In the 1990s, this approach was no less than heresy. Gas pain left side Companies like Adobe adbe and Microsoft msft developed software by themselves, shrink-wrapped it, and shipped it to stores for sale. Gaston y daniela The notion of sharing one’s proprietary code with other software developers was akin to Coca-Cola ko releasing its fabled soda recipe to the public. P gasol Why would a sensible executive even consider such a thing?

But de Icaza and Friedman believed that technology companies were limiting the potential of software by developing it in isolation. Gas 99 cents a litre The pair argued that popular programs like Microsoft’s Windows and Internet Explorer could be vastly improved by the collective intelligence of the developer community. Astrid y gaston lima reservations After failing to persuade Microsoft to release its iron grip on its code in 1997—then, Friedman was a lowly intern, and de Icaza a mere job applicant—they set out to develop audacious software that spurned the company’s multibillion-dollar business model.

Today, Friedman, 38, and de Icaza, 43, are the chief executive and chief technology officer, respectively, of a San Francisco company called Xamarin. Gas x dosage chewable The co-founders started the firm in 2011 with a mission to improve software development for mobile devices, which were rapidly growing in popularity. Bp gas prices akron ohio Xamarin makes tools that allow developers to use a shared code base to create “native” applications for mobile operating systems made by Apple aapl , Google googl , and Microsoft. Austin electricity outage In other words, in a world of proprietary soft drinks, Xamarin is akin to a SodaStream.

O h, and one more thing: It’s owned by Microsoft. Electricity merit badge pamphlet The Redmond, Wash., giant acquired Xamarin for a reported $500 million in February. Gaz 67 for sale De Icaza and Friedman are now, paradoxically, Microsoft employees. Gas delivery And the company that once dismissed the open-source movement now owns a tool that makes apps for Apple and Google products.

No, this is not a utility site. Electricity khan academy It’s the outside of a Microsoft data center in central Washington State. A level physics electricity notes Photograph by Michael Clinard for Fortune

“For us, this is incredible,” says Friedman, smiling broadly in a sunny conference room in Xamarin’s Telegraph Hill headquarters. Electricity vocabulary “For a long time Microsoft was on the other side of open source. Gas engine tom And now I would say, among the big tech companies, Microsoft is leading the charge. Gas giants It’s a huge about-face.”

But Microsoft is also engaged in a high-wire act that carries considerable risk. Gas national average 2013 It is still working through past missteps, such as its $7.2 billion acquisition of Nokia’s ailing phone business, and continues to lay off thousands of workers. Nyc electricity consumption Meanwhile the business on which Microsoft has chosen to gamble its fate, cloud computing, has proved viciously competitive and potentially cannibalistic to its legacy businesses that continue to generate so much cash, says Keith Weiss, a Morgan Stanley analyst who tracks major U.S. Gas engineer salary software companies. Electricity billy elliot “You’re moving from high-margin businesses with a sticky customer base to a lower-margin business with big competitors and less sticky customers,” he says. Gas number density “You’re not just competing with Amazon and Google but opening up your ‘closed garden,’ if you will. E payment electricity bill bangalore Your customers were once Microsoft shops; now you’re creating an open platform where they don’t have to use your services.”

Still, the cloud represents a chance for Microsoft to make up for a lot of missed opportunities. Electricity worksheets high school “For the first time in probably 10 years, there’s a key secular trend on which Microsoft is at the very forefront,” Weiss says. Wd gaster theory “They missed search, the browser, mobile. Gas 93 The public cloud is one they got in front of, and it’s a big one that could be bigger than all the other ones combined.”

To ensure that it doesn’t lose out this time, Microsoft is undergoing a radical and rapid transformation. Gas variables pogil key The former schoolyard bully of the software world is remaking itself as a collaborative, customer-friendly service provider. Gasco abu dhabi The real question is, Can the tech giant change fast enough to capitalize on its next great growth engine before its legacy businesses pull it under?

The Forensics Lab inside Microsoft’s new cybercrime center on its campus in Redmond, Wash. Arkansas gas prices by fighting online criminals, the company hopes to make the cloud safer for its customers. Gas 10 ethanol Photograph by Michael Clinard for Fortune

O ne of Nadella’s first decisions as CEO was choosing who would replace him as the leader of “C&E,” as employees call it, the $25 billion unit responsible for the back-end technologies on which Microsoft and its corporate customers rely. 1 unit electricity cost in kerala This was no small matter. Electricity transmission Microsoft’s massive consumer hardware and software businesses are largely stagnant or in decline. Electricity grid code The company sees its enterprise portfolio, and particularly its cloud-­computing efforts, as the connective tissue that will link the rest of the company’s products and services.

Some managers couldn’t figure out how to sign up. Electricity magnetism and electromagnetism Those who turned to support documentation discovered that it was out of date. Gas works park address Other features simply didn’t work. Electricity vancouver wa “By the end of the second day, we wrote down everything we needed to do to fix this—a backlog of 100 items—and had our plan,” Guthrie says. Extra strength gas x while pregnant “We spent the next year completely rebuilding Azure. 9game It was fun because people could see the progress. J gastrointest oncol impact factor People could feel the energy.”

That excitement is something that I observed repeatedly in interviews with dozens of Microsoft employees past and present, its partners, its customers, and outside observers. Electricity and magnetism lecture notes There is a palpable sense that Microsoft is back to building great technology, not just pushing products on customers.

Judson Althoff, 43, an 11-year Oracle veteran who is now president of Microsoft North America, remembers some of his first sales trips after joining the company in 2013. Electricity labs high school “You’d go and see the customer in mid-America, the ‘show me’ states, and it could be pretty pointed,” he says. Electricity in indian villages “They’d say, ‘Look, we just don’t think what you’re building today at Microsoft is the technology of the future. Gasco abu dhabi location We’re using less and less of your IP, and you’re charging more and more for what we view as aging tech. Gas quality It’s not what millennials want to come to work and use. Gas tax oregon It’s not where our big bets are as a company for pursuing digital transformation—the basic areas where we’re focused, either on driving top-line revenue or reducing bottom-line cost—we don’t see Microsoft enabling that.’ ”

That’s no longer the case. Frictional electricity examples Zack Hicks, chief information officer of Toyota North America and CEO of Toyota Connected, the automaker’s new data services arm, says his relationship with Microsoft today is dramatically different than it was a few years ago. Electricity will not generally cause “Sometimes when we’re working with Silicon Valley startups—particularly when they’re well funded—the hubris and arrogance is difficult to get through,” he says. Gas efficient cars under 5000 “With Microsoft, I’m finding a humble partner who wants to collaborate.”

I visit Microsoft’s lush an d sprawling corporate campus in suburban Redmond just as the company reports its fiscal third-quarter results for 2016. Electricity storage handbook The numbers aren’t pretty. Electricity deregulation choices and challenges Microsoft’s $20.5 billion in revenue is down more than $1 billion from the same period a year before, depressed by continued ­decline in its Windows consumer licensing business. Electricity use estimator And growth in the cloud business is slower than expected. Arkansas gas and oil commission The news sends Microsoft shares down 5% in after-hours trading.

But despite the gloomy report, the mood at Microsoft headquarters is buoyant. Electricity projects for grade 6 On this sunny spring day, many ­employees—sunglasses and Surface tablets in tow—have ditched their offices for the manicured lawns outside. V lab electricity Those still inside are scattered around colorful collaborative spaces, a product of a recent initiative to renovate many of the 120 or so 1980s-era buildings on campus. Us electricity hertz In the café areas in each building, paper coffee cups read:

The code snippet is a quiet rejoinder to late Apple CEO Steve Jobs’ criticism that Microsoft “never had the humanities and liberal arts in its DNA.” “So what?” it seems to suggest. Gas in chest “We were more of a programmer’s company anyway.”

On a Wednesday morning I join senior executives in a conference room in Building 18 for what the company calls a “pillar” meeting—a weekly hour meant to serve as a deep dive into a focus area for the company. Electricity word search printable This week’s session concerns Microsoft’s enterprise mobility suite, the technologies that allow its corporate customers to use phones, tablets, and laptops outside their offices.

The meeting begins casually—so much so that 10 minutes pass before I realize it has actually begun. Electricity merit badge worksheet answers The 26 men and women in the room sit in silence with their heads bowed. Electricity billy elliot chords Together, they leaf through a nine-page document packed with statistics and analysis. Electricity towers in japan One executive wearing an Apple Watch rubs his forehead, lost in thought. Gas in back and stomach Another cracks his knuckles. Electricity prices per kwh 2013 Twenty minutes pass before the first person asks a question, shattering the silence.

There aren’t many companies that begin meetings with a shared reading assignment. Electricity games (One prominent exception: cross-town neighbor Amazon.) For a long time Microsoft didn’t either. Grade 9 electricity unit test answers But Joy Chik, 40, one of the execs in the room, says it’s a sign that the company is spending a lot more time trying to use data rather than seniority or force of personality to make decisions about product fixes or features. Gaston yla agrupacion santa fe “In the past we’d march on for months or years before we’d admit defeat,” says Chik, an 18-year veteran who now runs the engineering team that builds Microsoft’s mobile device management technologies. Tgas advisors company profile “Now we say, ‘It’s not working out,’ and we pivot. Electricity icons free But that’s hard. Power outage houston today How do you learn fast and fail fast? How do you change the culture so that people aren’t penalized by that? We don’t encourage failure—it’s more about the learnings from the failure.”

“Failure”—by embracing the word Microsoft employees appear to be less burdened by it than before. Electricity voltage in germany Today’s Microsoft is a much more inquisitive place. Electricity worksheets ks1 Its employees are proud of the company’s role in history and encouraged by an environment that’s less likely to thwart a promising idea. Electricity and circuits And though they are hesitant to fully attribute Microsoft’s transformation to Nadella—much of it happened slowly and organically over many years—they unanimously credit the CEO and his team with stepping on the gas.

“There are a lot of really smart people running around here,” says Kirk Koenigsbauer, 48, who’s been with the company for 15 years and now leads its Office 365 client applications product team. Electricity vs magnetism venn diagram “But when people actually feel empowered? It’s amazing the creativity that ends up coming out. Electricity 2pm lyrics I really do think the company was ready for change in a really big way. Gas law questions and answers Satya just unlocked the door.”

Now all Microsoft has to do is walk through it. F gas regulations The company has much work to do to prove to investors that it can move fast enough, and aggressively enough, to replace its titanic but languishing revenue streams. Z gas cd juarez telefono Microsoft must also convince employees in its consumer divisions, who are wary of the company’s full-throated embrace of enterprise technology, that it can still innovate in the products that made it a household name. Astrid y gaston lima menu prices And it must demonstrate how winning in the cloud positions it well to capitalize on the next waves of technology, be it machine learning, the so-called Internet of things, or something else entirely.

For now it is clear that Microsoft has redefined its original mission to put computing in front of every person. Gas under a dollar But in the wake of its lost decade, the company is beginning to find itself again. Find a gas station near me “This is not about saying, ‘Oh, we’ve gone through some cultural transformation and we’re done,’ ” Nadella says. Electricity number “This has to be a constant thing. Electricity quiz 4th grade This is not a journey that will be complete. V gas llc This is a journey that hopefully makes every one of us better.”

Friedman, the Xamarin CEO, looks at it a bit differently. Gas finder near me There is a renaissance underway at Microsoft, he says, and it is helping the company to remember what made it so formidable in the first place. Rahal e gas card “Big companies are much more exciting places to be now than they were five or 10 years ago,” he says. Gas dryer vs electric dryer calculator “They’ve learned to be agile. Electricity production in usa They’ve learned to be innovative. Gas variables pogil answers They’ve learned to not take their customers for granted. Gas x coupon 2014 In many ways, the best big companies have learned the tricks of the startups.”