Leaked_ coca-cola’s worldwide political strategy to kill soda taxes _ _ observer

Internal emails recently leaked to “ DCLeaks” give the public new insight into Coca-Cola’s coordinated strategy to defeat public health policies at the local, state, national, and international levels. Electricity in costa rica current The leaked emails are exchanges between Coca-Cola VP Michael Goltzman and Capricia Marshall, who is a communications consultant working (the emails disclose) for both Coca-Cola and the Clinton campaign simultaneously. Electricity and magnetism worksheets While we didn’t ourselves hack any private emails nor condone that political tactic — this information is now publicly available.

We already knew the huge amounts of money spent by Coca-Cola and the American Beverage Association to lobby against health policies, but these new leaked emails illuminate the inner-workings of the soda industry’s coordinated political strategy. Electricity in the body symptoms They confirm many health advocates’ deepest suspicions: the soda industry is a united force against public health.

The emails describe a wide-range of Coca-Cola actions: local strategies to oppose soda taxes in Philadelphia, San Francisco, Richmond, Oakland, Watsonville; state strategies to oppose various policies in Connecticut, West Virginia, New York, and Iowa; national strategies to influence Federal US regulation; and international strategies to influence the WHO and defeat soda taxes across the globe in the UK, France, Israel,and and Bosnia Herzegovina.

Overall, the internal documents paint a picture of an industry fighting a coordinated war against public health policy on on many fronts: coordinating messages, influencing reporters, debunking science, stalking social media influencers, building astro-turf coalitions, and lobbying heavily at every level of government.

“We will be reaching out to this reporter to better understand her decision not to include our perspective, and to build her brain around our strategy.” — Amanda Rosseter, Coca-Cola (5/25/16)

The soda industry appears to believe that they can convince the American public they’re trustworthy enough to be invited into all levels of public policy, as high as the World Health Organization, and should be seen as part of the solution, not the problem like the Tobacco Industry. Electricity song 2015 But they’re as trustworthy as a wolf in sheep’s clothing:

“As anticipated earlier this week, our calorie commitment in the Netherlands is now out and is getting massive media traction locally. Electricity orlando It’s a key element in our strategy to fight discriminatory legislation and to improve category perception by taking the lead on innovation, choice, transparency and balanced lifestyles.” — Salvatore Gabola, Coca-Cola of North-West Europe and Nordics (6/25/15)

Behind their cheerleading of voluntary commitments, a “trust strategy”, a coordinated “transparency initiative”, and seemingly reasonable pleas for “self regulation over legislation”, these email strings help us see the soda’s industry scheming has nothing to do with our health — and everything to do with growing their profits.

“The entire Government Relations team is committed to effectively managing the national, state and local public policy issues and strengthening our social license to operate so that our business can grow.” — Kate Rumbaugh, Coca-Cola (12/18/15)

Of particular concern to Coca-Cola was growing momentum for a soda tax in Philadelphia, the largest city American city where such a policy had found traction to date. Electricity n and l An email from Lauren Craig, Philadelphia’s Senior Manager for Public Affairs & Communications for Coca-Cola outlined her successful strategy for defeating an earlier soda tax proposal in 2015:

“Our coalition was actively engaged to prevent a beverage tax from being introduced. Electricity out The coalition’s grassroots campaign included small business meetings with council members. 1 unit electricity cost in bangalore Sources in City Hall indicated that council members were wary of a beverage industry campaign against a tax. Electricity outage austin Our next steps include furthering relationships with newly elected city council officials to prevent discussion of beverage taxes in the future. Gas kinetic energy formula We also have an engagement plan for Philadelphia Mayoral Democratic nominee, Jim Kenney.”— Lauren Craig, Coca-Cola Philadelphia (6/11/15)

Of course, that strategy didn’t stick. A level physics electricity equations And when the next Philadelphia soda tax was introduced in February of 2016, Donna Cirolia, Director of Local and State Government Relations for Coca-Cola, responded quickly with: “Coalition is fully engaged” and Lauren Craig followed-up with local details:

“An industry led, broad-based coalition met today to begin implementing a comprehensive campaign response to the tax proposal. Electricity worksheets for 4th grade The coalition, having faced beverage tax proposals advanced by the previous administration, is well coordinated and is moving quickly. Gas out game instructions Coalition efforts include council engagement, continued research and message development, stakeholder outreach, and plans for proactive and reactive media.”— Lauren Craig, Coca-Cola Philadelphia (2/29/16)

In the weeks before Philadelphia’s vote, Coca-Cola was actively trying to “shape” media coverage in coordination with “off-the-record conversations via American Beverage Association”:

“In an effort to help shape the story and insert balance, there have been a number of conversations with Mike [Esterl, Business Reporter for the Wall Street Journal] and the local anti-tax coalition, ABA, TCCC and other local voices, including the Teamsters and small business owners. Gas density Earlier today, TCCC had an off-the-record conversation with Mike encouraging him to include local voices opposing the tax rather than overly simplifying the situation with the premise that this tax is a fight between “big soda” and the Mayor’s Pre-K program. Types of electricity In addition to TCCC’s conversation, ABA and the local coalition on the ground provided Mike with small business owners who oppose the tax so they can offer their perspectives.”— Ben Sheidler, Coca-Cola (5/5/16)

Their efforts did not pay off. Electricity merit badge pamphlet pdf Philadelphia passed their soda tax in June of 2016. Electricity jeopardy Sandra Grance, Senior Director for State and Local Affairs for the American Beverage Association, reacted to the bad news by touting the success of the ABA’s strategy in Philadelphia to help turn public opinion against the City Council’s passage of the tax. Electricity static electricity Here are the tactics she suggests worked best:

“Our industry, grocers, retailers, Teamsters, and many others launched the “Philadelphians Against the Grocery Tax”. Gas density units Through the use of this coalition and an aggressive earned and paid media strategy that included print, digital, radio, and television, there was a significant shift in public attitudes away from initial majority support for the discriminatory tax .” — Sandra Grance, American Beverage Association (6/8/16)

“We are still fighting against the tax and will keep the pressure on over the next week as we develop our longer term strategy to repeal or legally challenge the tax.” — Sandra Grance, American Beverage Association (6/8/16) How Big Soda Fights Infiltrates US Policy

In an email ‎on December 18th, 2015, Kate Rumbaugh, Vice President of Government Relations at Coca-Cola North America, reported on Coca-Cola’s newly formed “U.S. Electricity explained Government Relations (GR) Service Center” to “steward our engagement with national political groups to ensure alignment and consistency”. Electricity png Specifically, Kate cites her role as “ strengthening our social license to operate so that our business can grow”, a seemingly clear admission of Coca-Cola’s overarching strategy to increasing sales of soda by building political power and appearing to the public as socially responsible.

At the national level, emails reveal how Coca-Cola strategically influenced both the Partnership for a Healthier America and Alliance for a Healthier Generation in order to shift focus away from soda as a cause of disease and instead position Coca-Cola efforts as the solution. Static electricity sound effect They’re particularly proud when the Partnership for a Healthy America tweets Coke’s talking points:

“Sandy Douglas [President of Coca-Cola North America] also participated in a panel at the alongside the heads of ABA and the Alliance for a Healthier Generation; the panel focused on the beverage industry’s efforts to reduce calories. Hp gas kushaiguda Sandy and the panel addressed a range of questions, including: the beverage industry’s calorie reduction initiative, shift from volume to value, responsible marketing and serving sizes, as well as the new added sugar label. Gas natural @PHAnews tweeted about Sandy’s comments and we posted an internal story on Connect.”— Karyn Harrington, Coca-Cola (5/2/16)

National reporters Candace Choi (AP), Margot Sanger-Katz (New York Times), Mike Esterl (Wall Street Journal), Anahad O’Connor (New York Times) and Jennifer Chaussee (WIRED) are all discussed in the emails, with Coke intentionally nurturing relationships and attempting to shape their stories toward industry talking points.

When Candice Choi ran a story about Coca-Cola paying dietitians to promote soda as a healthy snack, a shady industry tactic we’ve written about before, Coca-Cola practically begged her to not to publish.

“We have reached out to the AP’s editors to formally register our concerns about the story. Gas what i smoke A phone call is scheduled for later this afternoon with Candice Choi and her editor. La gas prices We will continue to urge them not to run with the story.”— Ben Shieder, Coca-Cola (3/13/15)

Coca-Cola used its political influence in DC to actively fight against national public health policy like the US Dietary Guidelines. Gas in back When it heard that soda taxes were being recommended to decrease soda consumption, the soda industry prepared for battle against health activists:

“We should be prepared for this report to be cited frequently by activists, and work together to balance coverage.”— Kate Loatman, International Council of Beverage Associations (2/19/15)

And in May 2015, Ryan Guthrie, Director of the U.S. Dynamic electricity examples Government Relations (GR) Service Center, reported an aggressive strategy to keep soda tax strategies out of the Federal guidelines:

“The DC team continues to execute a robust campaign with Congress and the agencies to ensure that policy recommendation on a soda tax is not included in the final guidelines.”— Ryan Guthrie, Coca-Cola (5/28/15)

The team was also successful at achieving momentum in the Senate on Federal preemption of local GMO labeling laws, in favor of “voluntary” labeling standards.

Ryan Guthrie, Director of the U.S. Gas 78 industries Government Relations (GR) Service Center, reported an aggressive strategy to keep soda tax strategies out of the Federal guidelines Kyle Pfister/Medium How Big Soda Blocks Policy Across the Globe

The World Health Organization recently made news by urging nations across the world to pass soda taxes to reduce sugar consumption. I feel electricity in my body But the soda industry had already been trying to infiltrate the WHO for years.

“Through the Coca-Cola system’s actions at country level we should try to stay ahead of the curve, demonstrating how we can help reduce added sugar intake from children.” — Wouter Vermeulen, Coca Cola Europe (5/18/16)

When WHO Europe included soda taxes in their 7th “Health Behavior in School Children Report”, Coca-Cola scurried to find a way to deflect attention from sugar and soda:

“We are also digging into some of the data to explore how we can leverage this report to push for a more holistic view on promoting health rather than a sole focus on sugar and soft drinks.” — Wouter Vermeulen, Coca-Cola Europe (3/15/16)

As we see throughout their policy strategy, Coke ironically tries to position itself as public health partner, a strategy to weaken or distract efforts like soda taxes that are proven to decrease soda consumption. Gas after eating dairy They delusionally believe they should be seen not like the tobacco industry, but rather a public health contributor:

“Certain Member States and NGO’s wanted to treat the F&B [food & beverage] industry in a similar was as the tobacco industry, where no engagement would be allowed. Electricity pictures information Through our trade associations and outreach with Member States we have advocated for the potential of the private sector to positively contribute to public health challenges.” — Wouter Vermeulen, Coca Cola Europe (5/18/16)

Of concern to Coke is the WHO internal accountability policy that companies (like them) who hurt public health will be treated with “particular caution”:

“WHO will exercise particular caution, especially while conducting due diligence, risk assessment and risk management, when engaging with private sector entities and other non-State actors whose policies or activities are negatively affecting human health and are not in line with WHO’s policies, norms and standards, in particular those related to non-communicable diseases and their determinants.”

So the soda industry is against soda taxes, and they’re lobbying to stop them across the country, and the world. Electricity lesson plans for 5th grade So they’re cozying up with the Partnership for Healthier America and infiltrating the World Health Organization to ensure sugar has a seat at the tables where public health policy is written. Gas bloating pregnancy So they’re lying about research and creating messages to confuse and scare the public. C gastronomie limonest So what?

This confirms what many health advocates already know. Gas 99 cents The soda industry is not just harming our health with obesity and diabetes, they’re actively lobbying against public policy to stop the epidemics. Gas x strips ingredients They are cold, methodical, multi-national, and profit-driven. 66 gas station It’s time the soda industry is exposed for what they are: a coordinated global conspiracy to grow the sales of a product that hurts public health and preys on our most vulnerable.

As health advocates, we must put a spotlight on the fact that anti-tax coalitions aren’t “local” but built from a national playbook, show how their talking points are manufactured instead of earnest, laugh in the face of their track record “self regulating” the health of their products, and most importantly — not sit back and let the sugar industry shape our health policy. Gas leak The stakes are too high and we’ve let it go on too long.

When a canvasser for “NO on the soda tax” knocks on your door this fall, remember they’re paid by Coke, and their words are pure sugar industry PR. Youtube electricity Tell them you support public health. Gas vs diesel generator And offer them a glass of water.