Lessons from a high-flying company; it pays to think differently _ bdaily

Advice Lessons from a high-flying company; it pays to think differently

Posted by durhamlane on 01 Apr 2016

5th birthday interview with durhamlane

Newcastle upon Tyne, Tyne and Wear: Today, the fast-paced company durhamlane celebrates its fifth anniversary. In this short time the highly driven team has supported numerous companies in technology, health and manufacturing sectors to achieve their revenue goals and it has proven its highly successful business approach by achieving double digit growth year on year.

We met the co-founders Richard Lane and Lee Durham, to find out what it takes to create such outstanding growth:

Q: Richard and Lee, please briefly explain the purpose behind durhamlane:

Richard: We help people and organisations to develop and grow their sales, profits and revenues in a sustained manner. At our core we have a passion to raise the bar of the sales profession. We want sales to be seen as the true profession we know it to be and we help others to be more confident in their approach to selling.

Lee: Our core business is sales training and outsourced sales, but durhamlane keeps diversifying. Our recruitment arm for sales graduates and experienced hires is rapidly growing and fits perfectly into the business’s ambitions. Clients get access to the vast network of sales talent we have built over the years, and with our blended training, fresh hires can get prepared for a new challenge, and get a foot onto the career ladder. In addition we help organisations get ready and steady for growth via our business transformation and leadership programmes.

Q: durhamlane was founded 5 years ago, how did you come up with the idea to set up a business together?

Lee: We both had our own one-man business at that time. Richard was an independent sales trainer and coach and I provided sales strategy and outsourced sales. We then met at one of Richard’s training sessions. When we talked to each other we realised that both of us were striving for something more meaningful, something that would last longer than us.

Richard: Together we had over 40 years of commercial sales experience and we owned businesses that would complement each others. Not much later, on the 1st of April 2011, we brought the two businesses together as durhamlane.

Q: You are growing at a double-digit rate every year, how can you explain this success?

Lee: Our approach is unique. The different divisions allow us to support growth across multiple strategies and our clients benefit from a blended service at any point of the sales process and development stage. So I think it is the multiple service offer and the way we deliver that allows us to grow exponentially.

Richard: Our model is proven to be successful. We set-up our business in the recession. Lee and I have always thought, if you can’t grow a sales business when times are hard, then you probably can’t grow at all. Now as people look to grow and expand we have the business ready to drive forwards. During the first two years it took a while for us to understand how we work and operate most effectively, but since then the company has exploded. Over the years our processes have become more defined; for example, we now know how to onboard clients efficiently and effectively and we pride ourselves on delivering results fast. It is in our nature to strive to overdeliver every time.

Q: What are your greatest achievements?

Richard: We have built a great business and a great brand in 5 years. You can’t build a great business without excellent people and we have built an outstanding team with a broad array of strengths creating great success for our customers and for durhamlane. A source of pride are the positive comments we receive from people who adapt our Selling at a Higher Level methodology and understand how it works for them. Recently, we received this comment from an experienced sales professional: «durhamlane’s sales training is training for the year 2016 – it is fast, agile and encourages you to think differently».

Lee: It’s a proud moment when I look at our client base. We started out working with lots of local SME businesses, which is very rewarding and we continue to do that. But over the last couple of years we have picked up some very big, well-known brands, the likes as Symantec/Veritas, HP, Northumbrian Water, Sage and British Gas and many others.

Q: What is your mission for 2016 and how do you intend to reach these goals?

Lee: The exciting thing for this year is taking our proven, robust methodology and model of operating and expanding into other markets, such as Australia and New Zealand. While we have high growth ambitions, our core values sit at the heart of what we do, and that has never changed.

Richard: We are developing a leadership team within durhamlane. We give more responsibility to our highly motivated staff members and we give them the opportunity to achieve their personal ambitions. We continue to invest in sales tools that help us to work better and faster and support our clients to be more innovative. We are making our training content more accessible, delivering it online, in person or both so that it sticks and helps sales people to think differently and increase their success.

Q: Please describe each other in a few sentences.

Lee: Our company would not be as successful as it is today were it not for our unique partnership. Richard is reflective, honest, dedicated and driven. We are different in many ways, but that’s what makes us a very powerful team. And we continue hiring and retaining great people with complementary talents.

Richard: Lee is very focused, passionate and has a fantastic attention to detail. He is always pushing for the next thing and I make sure we are delivering. Although we approach things from a slightly different angle, at core we are both driving the same way and we always end up meeting at the same point when it comes to decision making.

Send birthday greetings on twitter @durhamlane or visit www. durhamlane. co. uk for more information on durhamlane’s services.

FAQs What is Bdaily?

Bdaily is a regional business news website, covering content in the North East, North West, London and Yorkshire. We deliver a daily email bulletin directly to your inbox, featuring the latest news and event listings in your area.

On the site we have a main news section, where our journalists publish breaking business news throughout the day. In addition we have a members’ news section, where our members can upload their own stories using the self-publishing platform; this can be news, opinion or advice content. How do I access the self-publishing platform?

The self-publishing platform is free and can be accessed by anyone who has an account with Bdaily. In order to register, simply click “Join Free” at the top of the homepage and input your details. Once you have confirmed your email address, you will be able to log in. To start publishing articles, click “Publish an article” in the top right hand corner of the homepage. Can I add links to my article?

The addition of advertorial hyperlinks is chargeable. If you are publishing your article and wish to add a nofollow advertorial hyperlink, this will cost £70 plus VAT. Reference links, such as those to supporting documents or whitepapers, are not subject to this charge.

Advertorial hyperlinks must be purchased via our sales desk on 0845 388 2022 or advertising@bdaily. co. uk. Can I publish on behalf of a client or colleague?

Yes, you can create multiple profiles for your clients and colleagues under one account. Head to Dashboard > Settings > Add New Profile and input their details. When you go to the Publish an Article page, you will receive a drop down list of profiles to choose from. How do I get the most out of my members’ news story?

The members’ news area is a place where you can share what’s going on within your business with our readers. Strong article subjects include awards, appointments, charity donations etc.

In order to ensure your content is relevant and interesting to our readers, make sure you mention the region in which it is set in the headline. We would also advise that you include quotes from significant people within the business. In addition, uploading a relevant, eye-catching image ensures the content appears in the correct section on the site. My article has been removed or edited – what is going on?

Bdaily maintains the rights to edit or remove any articles that are uploaded to the site. Our editorial team regularly moderates the members’ news area and often articles that are irrelevant or advertorial will be removed. In some instances, we will edit your article to improve formatting or alter the focus so as to increase its appeal to our readers and make it more relevant.

If you want to discuss any changes that have been made to your article, feel free to contact us at advertising@bdaily. co. uk Will my article appear on the bulletin?

In the majority of cases, members’ news does not appear on the email bulletin. However, members news content is moderated on a daily basis by our editorial team and every so often, we will upgrade a strong piece to the bulletin.

Alternatively, you may upgrade your article to a ‘Featured Article’ for £150 plus VAT. This option is available on the self-publishing platform. How do I become a columnist?

We are always on the look out for knowledgeable and articulate professionals to contribute to our regional Columnists’ sections. If you are interested in writing opinion or advice-style content about your sector or region, please get in touch with our content manager, Ellen Forster, on 0845 388 2022 How do I advertise an event on Bdaily?

You can advertise your event to hundreds of businesses in your region on our Events page. We charge £50 plus VAT per event listing; this price includes the addition of a nofollow hyperlink. Your event listing will appear on the email bulletin for a week of your choice, with extra weeks available for an additional £50 plus VAT.

For £150 plus VAT per month, you can upload unlimited events to the website, to find out more about this option, contact the sales desk on 0845 388 2022 or advertising@bdaily. co. uk. How do I advertise my business on Bdaily?

Bdaily has a team of highly skilled professionals on hand to deal with any digital marketing enquiries. We maintain transparency in our digital marketing options, with all prices and product details listed on the advertising page.

We also offer bespoke marketing campaigns for clients in search of a targeted advertising strategy. To find out more, contact our sales desk on 0845 388 2022 or advertising@bdaily. co. uk. ×