Mahindra reva electric car strategy mahindra ev models electricity video ks2


Mahindra, India‘s leading vehicle brand acquired the Reva Electric Car Company, the producer of the REVA G-Wiz in 2010. Mahindra recently completed 30,000 units per annum state of the art plant in Bangalore India. The plant has off the lowest dirt to dust footprints in the auto sector. The company’s new name is Mahindra REVA Electric Vehicles. Mahindra is one of the early participants in the Formula E championship reaching an overall 5th position in the second season of the event. Participation in the Formula E franchise support innovation in the electric vehicle market, benefiting car makers such as Mahindra.

Mahindra & Mahindra introduced its EV 2.0 strategy in 2017 to gear itself for the Indian Government’s proposed EV strategy. Mahindra forecast 5 million electric vehicles in India by 2032. The Mahindra EV 2.0 strategy is centered around the development of a high capacity platform with:

The Mahindra EV 2.0 strategy and will be housed in a company Mahindra Electric with CEO Mahesh Babu. The Mahindra platform will be used for private and commercial use and will kick off with a Rickshaw with a Lead-Ion Battery producing a range of 85km for release in 2017. The rickshaw will have a charge time of 10 hours and produced at the plant in Haridwar, Uttarakhand.

In September the Indian Government’s Energy Efficiency Services Limited (EESL) awarded the world’s biggest EV tender of 10,000 EVs to Tata Motors. India’s other big carmaker, Mahindra & Mahindra, got a concession allocation to deliver 3,000 of the total 10,000 units. The tender to replace the Indian Government’s fleet of petrol and diesel vehicles over the next four years is to kickstart the Indian EV sector to reach its ambitious goal to get the country off fossil fuels and 100% EV based by 2030. Tata will supply its Tigo EV, and Mahindra is expected to include its KUV100 Crossover EV which is expected in 2018. According to the Financial Express sources, this week said that the EESL is preparing a second even bigger tender of 20,000 vehicles early in 2018. Speculation is that international EV manufacturers could get a slice of the pie to further develop the Indian EV sector through this new tender. The value of the tender is expected to be in the region of Rs2,300 crore (~$350 million), which equate to $17,500 per vehicle.

With an eye on India’s ambitions to be rid of combustion vehicles by 2030, Ford and Mahindra entered into a strategic partnership for the development and sourcing of electric vehicles, e-mobility solutions, and self-driving technology. The partnership will be for three years with the option of extending it. Executives from the two companies were quoted in a company press release as follows:

“Our two companies have a long history of cooperation and mutual respect. The memorandum of understanding we have signed today with Mahindra will allow us to work together to take advantage of the changes coming in the auto industry. The enormous growth potential in the utility market and the growing importance of mobility and affordable battery electric vehicles are all aligned with our strategic priorities.”

Dr. Pawan Goenka, managing director, Mahindra and Mahindra Ltd elaborated: “The changes facing the automotive industry globally are triggered by the accelerated rise of new technologies, sustainability policies and new models of urban shared mobility. Given these changes we see the need to anticipate new market trends, explore alternatives and look for ways to collaborate even as we compete and build powerful synergies that will allow rapid exploitation of the exciting new opportunities. Today’s announcement builds on the foundation laid through our past partnership with Ford and will open opportunities for both of us.”