Mercedes benz electric car strategy mercedes ev models gas finder near me

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Wilko Andreas Stark, Vice President Daimler Strategy & Mercedes-Benz Cars Product Strategy and PlannSing, highlights the importance placed on electric mobility at Mercedes-Benz: “For us, it’s not a question of whether electric mobility will take off, but when. The goal of MB is to be the leader in this green technology. And we already offer our customers convincing solutions where daily usability, flexibility, and affordability are concerned.”

By 2017, ten new PLUG-IN HYBRID vehicles will have been launched as part of the hybrid offensive strategy, and this will include SUV models such as the new GLE and GLC. The S 500 PLUG-IN HYBRID¹ spearheads the PLUG-IN HYBRID model line-up: this luxury saloon combines the performance of an eight-cylinder engine with the consumption of a compact vehicle – and 33 kilometers can be driven on purely electric power alone. The MB C350e is the first model to sport the new “e” abbreviation which denotes its electrified drive system.

Daimler has for years been developing from an automobile manufacturer into a mobility provider. The focus is no longer solely on the car as a product, but also on services related to mobility. Electric- and plug-in vehicles, for example, include an MB Wallbox installation service, and also exclusive Mercedes me connect functions. Another aspect of the corporate strategy is to offer new, innovative services for flexible and networked mobility. Moovel provides the fastest connection between two places, taking all means of transport into consideration.

The “Charge&Pay for Mercedes-Benz” makes charging and paying at public charging stations particularly easy. With the “connect me” services and associated “remote vehicle status” function, you can check the charge status and vehicle range as well as search for the nearest charging station.

Mercedes Benz and Chery Automotive reached an agreement in the trademark dispute lodged (EV News Week 12) by Chery in March 2017. According to a joint press release, the companies agreed to the following settlement with regards to using the EQ designation for electric vehicles in China:

Chery will focus on using the designations eQ and eQ1, as well as further numerical continuations thereof, while Daimler will focus on use in their electric Mercedes-Benz products with the designations EQC and any other alphabetical supplements. Daimler will use the EQ Power designation for Plug-In Hybrids and meanwhile Chery will also use eQ TEC to nominate their car electrification system.

Chery has already been using the eQ and eQ1 brand names in China since year 2014 and Daimler has now also granted them the possibility to use this name family in countries outside of China. Daimler established the EQ brand family for electrically driven Mercedes-Benz vehicles almost simultaneously in countries outside of China and Chery has granted the company the possibility to also use this in China now.

Daimler and Chinese BAIC Motors this week agreed to increase the investment in the Sino-German Joint Venture, Beijing Benz Automotive Co (BBAC), to manufacture electric vehicles. The partners agreed to a further investment of 5 billion yuan (655 million euros / $735 million) at a signing of the heads of agreement in Berlin in the presence of German Chancellor Dr. Angela Merkel and Chinese President Xi Jinping. The investment by the German automaker is a further commitment to electric vehicles as it implements the aggressive electric vehicle strategy. BBAC is the localization of the Mercedes-Benz brand and will see its first electric vehicle rolling off the production line in 2020.

In June 2017 both partners agreed to strengthen their strategic collaboration through investments for New Energy Vehicles (NEVs) in China. As part of the investment agreement, Daimler announced its intention to acquire a minority share in Beijing Electric Vehicle Co., Ltd. (BJEV), a subsidiary of the BAIC Group, with the purpose of strengthening strategic collaboration with BAIC in the NEV sector.

The investment will be used to extend the BBAC plant in Beijing, established in 2005 and already Daimler’s largest Mercedes-Benz passenger car production hub, to become a BEV production hub in China. The establishment of a BEV production hub will commence with the building of an eBattery factory, which would be Daimler’s first foreign location of its global battery production network. Daimler plans to invest one of the ten billion euro earmarked for its electric vehicle strategy in the global battery production network for Mercedes-Benz vehicles. The network already includes the site in Kamenz, Saxony, built in 2010, where a second state of the art battery factory is being built with an investment of around 500 million euros. Mercedes-Benz will source the cell for its battery plant in Beijing from Chinese suppliers.

As electric vehicles become more popular so does the application for other modes of transport. For long the Chinese automakers, such as BYD and Changjiang had the monopoly on electric buses, but this week we saw more automakers enter the segment. The challenge with electric buses, other than cars is that you need ultra fast charging of huge batteries, and these huge batteries add weight to the vehicle.To be equipped with a 256kWh battery. Two automakers outside of mainland China this week announced that they are entering the electrified bus market.

In parallel with the optimisation of the diesel drive system, Mercedes-Benz is working hard on the all-electric-powered and locally emission-free city bus. The all-electric Citaro is due to go into series production in the coming year – prototypes are already undergoing testing on the roads. The electrically powered Citaro will open up a new chapter in electric mobility, because Mercedes-Benz is not looking at the city bus in isolation, but as an integral part of a highly efficient transport system.