Multiple coke brands bubble up in fast-growing sparkling water category the coca-cola company gas x coupon 2014


“We’ve increasingly seen a blurring of lines between categories like diet soft drinks, sparkling waters, sports drinks and more as consumers look for new choices for every beverage occasion,” said Brad Spickert, SVP of hydration, Coca-Cola North America. “Today, the choices we offer as a company are exploding to meet Americans’ evolving tastes and demand for more options.”

One of Coke’s fastest growing lines of products in the United States has been sparkling water, anchored by DASANI Sparkling, smartwater sparkling and Topo Chico – three brands with complementary tastes and personalities that offer something for everyone at different price points and in a range of packages.

Overall, Coca-Cola North America’s sparkling water portfolio posted more than 20% volume growth in 2017, and continued that trend in the first quarter of 2018, according to Nielsen data. Coke’s unsweetened flavored sparkling waters – driven by DASANI Sparkling – grew almost 30% last year and were up more than 30% in the first quarter.

“Unsweetened flavored sparkling water is a dynamic and exciting category as we look at our long-term growth plans,” Spickert said. “While this sub-category represents less than 10% of total water category retail dollars and is still a fraction of the size of categories like plain bottled water, sports drinks or carbonated soft drinks, it drove nearly 35% of the water category’s growth in 2017. It’s a huge growth engine.”

Since launching in 2014, DASANI Sparkling has amassed a loyal and growing following thanks to an expanding lineup of natural flavors (14 and counting) offered in the zero-calorie brand’s signature sleek can. Retail sales of DASANI Sparkling – which Spickert calls the “workhorse” of Coke’s sparkling water portfolio – have tripled over the last three years.

Earlier this year, the brand added pomegranate blueberry, pear kiwi and original (unflavored) to its lineup, with more on the way. “This is a category driven by people’s love of discovering new flavors, so we’re constantly looking at ways to satisfy all palates while introducing tastes that will invite people into the category,” King said.

“We’re focused on at-home meal occasions and wind-down ‘me’ time after work,” King added. “But where we see the future of the flavored sparkling category, and where we want to push the brand, are on-the-go channels like convenience retail, restaurants, offices, college campuses and more. We see so much potential with immediate consumption.”

In 2016, DASANI Sparkling launched the sleek can that’s now synonymous with the brand to help catch the eye of shoppers in the crowded, competitive sparkling water aisle. “The cans have helped drive our growth with a sophisticated vibe that sets us apart from the competition,” King said.

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world.