Part 2 why we should embrace the current disruption in the automotive industry – internet of things blog tortugas ninjas


Connectivity enables Jaguar Land Rover to improve products and productivity. With Internet of Things, we can take the insight and the data from all our devices and bring them to our engineers, helping them to make better decisions. With IoT, we can analyze performance and resolve issues in context.

Every day we are seeing how products are becoming more and more connected to the infrastructure. Ubiquitous connectivity enables a constant connection between us as an organization and our consumers. In scenarios such as a fully-connected car, we can think of scenarios where a vehicle-to-grid service is available which enables the user to feed electricity to the grid and vice versa.

Connectivity creates new services. Capabilities like vehicle-to-grid are only the beginning of how the petabytes of data can be used to deliver greater value to consumers in previously unimagined ways. When you combine automation and connectivity, even more services emerge. For instance, while driving an automated vehicle, the user engages with many different systems – streaming entertainment services or data and information for work are just two examples.

I think of the consumer, and in particular Generation Y, as an unprecedented area for innovation and engagement. The Y generation is comprised of savvy, techno-driven individuals demanding a completely new set of requirements. Generation Y wants to do more than interact and use a product. Their level of engagement is higher and comes with an expectation that they intend to be an active participant in how those products are developed. (For more information, read the study: “ A new relationship – people and cars” from IBV.)

Again, my glass half full mentality takes over here and I see a vast horizon of opportunity. For Jaguar Land Rover, Generation Y will help set new requirements; they will play an active role in shaping the direction of our organization (and hopefully yours too) as we continue to develop new products and services, in addition to refining what’s available now.

Generation Y are much quicker with regard to adoption of things. They have very high demand in terms of technology. The Generation Y consumer represents the perfect collision of IoT and user design. They can offer our organizations an endless focus group with whom we can engage, creating a bidirectional loop between critical stakeholders developing products and the users consuming our products and services. 4. Agile across the entire development cycle

As the consumer is using our services they are also helping us to develop better products and services for the future. The data we are collecting from our data sensors is being turned into insight that informs our designers, engineers, service and support technicians about how people operate, how they drive, how they prefer to be driven. This information is improving our engineering and services. This is where agile shines.

Agile methodology is being implemented beyond the software areas of Jaguar Land Rover, right through the product development organization. The agile implementation enables a quick feedback loop between all the stakeholders involved. Jaguar Land Rover is planning to use real-time analytics to improve the way their products perform. Getting feedback faster and in real-time means Jaguar Land Rover can improve customer experiences quickly.

When we look at how we want to define and develop the specifications of the product we can do this in a much more agile way. That means getting new services and products out to our customers and stakeholders quickly, while also getting it right the first time. Instead of spending a lot of time developing the wrong product.

Agile knits the whole development process together. With agile processes in place, Jaguar Land Rover is much faster at delivering our products to market. To ensure this happens, agile is not only applied within our software development teams (where it traditionally shows up), but we are also applying throughout the entire development life cycle.