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As CEO and Owner of Rockford Litho Center, Perry describes the business as the kind of place where “a variety of things are always done short and fast.” Armed with both offset and digital presses, Rockford Litho Center specializes in mostly short-run, quick turn jobs, and work gets especially intense around political elections, holidays and charitable appeals seasons. electricity lessons for 5th grade Citing an example, he relates that for at least one week during the election season, “The only thing we printed was political flyers – three and four different ones a day!” Continuous Improvement. Continuous Growth: A Story of Print Business Evolution

When you already do pretty much everything, where do you go from there? For Rockford Litho Center, you do what you already do even better. For some customers, that might mean RLC becomes the one source for all their printing needs. “We do a lot for one group for their music events,” says Perry. “We produce the programs, posters and other marketing materials used to promote season tickets.”

For the past eight years or so, they’ve also done a lot of books at Rockford Litho Center. They started with the best tools available at the time, but now they’ve found ways to be even more efficient with short-run digital books that better serve customers’ needs. “We just did a stunning, award-winning annual report as a landscape 8”x11” book. With the Versant 180, we can do larger sheets for economical short-run books,” he explained. 5 gases in the atmosphere From Offset Envelopes to Digital: It’s All About Turnaround

Another area where Rockford Litho Center has transformed over the years is how they produce envelopes. They offered offset envelopes “for a long time, but now all are printed digitally – no more offset envelopes,” he explains. “12 years ago when we got our first digital envelope printer with a feeder, it was also one of the first in the country. Usually jobs were one or two color then, not a lot of four color.”

For Perry and RLC, it’s more about turnaround time than anything. “We couldn’t do those schedules if the work wasn’t digitally printed. It’s still cheaper than offset to print 500 to 1,000 envelopes on digital, and we don’t waste a lot of envelopes to get them done.” Printing four-color, short-run envelopes using a digital press cuts down on waste, moves jobs fast, and simplifies everything. gas meter in spanish Four-color, Short-run Envelopes Lock in Customers

Four-color printing and personalization give clients added value for their envelopes, but that wasn’t part of the original reason for moving envelopes to digital. “Being able to offer four-color envelopes and personalization were bonuses,” declares Perry. “That wasn’t what we were thinking about, but once we were doing digital, we could tell customers we do four-color anyway, and you can do more with it. electricity 101 powerpoint Bonus!”

How did Rockford Litho Center decide there was a market for this application? What tipped the decision to move envelope orders to the digital Versant press? When they looked at what they were already doing, the team saw a certain type of business was growing, and envelopes were part of it. From there, they figured out how to get more work for existing applications and capabilities.

“Political campaigns use envelopes. So do other clients who also use lots of postcards, especially for fund raising. gas oil ratio units The appeals market fits this model, and having the ability to do envelopes helped us.” When RLC goes through the annual appeals season, the long sheets on the Versant press capture multiple pieces of the appeals campaigns, with the digital press ready to maximize every inch of the materials.

That search led them to the Xerox Versant digital press. Out of the drawer or top tray, the press handled envelopes better and at the same price point than others they looked at. “We tested the Versant for three weeks running 80,000 envelopes. Other systems and envelope feeders couldn’t keep up.” He calls it “ the most versatile machine on the market because of being able to work digitally, the versatility and color.” Optimize Envelope Workflow for Productivity

For Perry, the answer meant satisfying the need for fast turnaround of really good envelopes. With older methods, “Operators needed lots of patience, because they would put 50 envelopes in a drawer, sometimes 150, and every time we have to refill, there’s a pause. So it took a long time.” Sometimes the envelopes wouldn’t feed, adding to the downtime.