Reaching the chilean consumer – when was gas 99 cents in california


Growing Sectors Pet foods, organic products, electronics, IT. Consumer Behaviour Chile’s expanding and growing market has resulted in a boom in consumer demand. gas bubble retinal detachment Likewise, improved living standards have resulted in rapid growth in spending on consumer appliances over the past few years. Consumer confidence continued to edge upwards in the third quarter of 2017, bucking the trend of decline in the other Latin American economies. A gradual rise in real wages and a moderate increase in credit have sustained private consumption. While price remains an important factor in purchasing decisions, other considerations include quality, durability, technology, customer support and availability of service. Indeed, Chile is said to have entered an ‘era of consumerism’ in which consumption is seen as a form of gratification and social status, beyond just meeting consumer needs. Chileans also value their purchasing experience.

Market research suggests that environmental factors are becoming increasingly important in product selection. In fact, Chilean society is reported to be the most environmentally aware in Latin America. electricity schoolhouse rock The Chilean consumer is increasingly conscious of food calories and nutrients due to the Food and Advertising Law (2016) changes to labeling (36.5% of Chileans admit to changing their food choices after labeling changes).

In terms of online purchasing decisions, Chileans look for good prices (79%), quick delivery (58%), return policies (48%), and delivery tracking (48%). Ecommerce platforms are complementary to physical stores since Chileans often look for products online before making a physical purchase ( Adimark study). Chilean B2C (business to consumer) ecommerce represented 3 billion USD in 2017, a 15% growth compared to 2016. Chile has 12.4 million users and 5.7 million eshoppers ( Ecommerce Foundation). Consumer Profile and Purchasing Power

Chile’s highly urbanised consumers have enjoyed rising disposable incomes and increased access to credit. Chileans are thus not only interested in basic necessities – the majority buys electronic goods, such as DVDs, mobile phones, musical equipment and computers. In fact, Chile leads Latin America in terms of mobile phone and social media (Facebook, Twitter) penetration. Indeed, digital goods and services, branded products and household durables have now become part of the daily lives of most Chileans. Rising purchasing power also allows Chilean consumers to invest more in health and education. Another important element to consider regarding the Chilean consumer is that the country’s population growth is slowing. electricity shock in the body Median age was 35.2 years in 2016 and the senior population (aged 60+) is expected to expand over the next decade, providing potential opportunities in the ‘silver economy’ (dedicated to retirees).

Consumer Recourse to Credit Access to consumer credit has been increased since the 1990s and now represents 10% of the country’s GDP. The number of credit cards in circulation exceeds that of total inhabitants. Consumer lending decreased in 2017 due to weakened demand and slower economic activity. Banks have also increased their requirements to receive credit. Non-compliance is also an issue given an unstable labour market. Consumers Associations Asociación de Consumidores y Usuarios de Chile (CONADECUS, in Spanish)

Media in Which to Advertise Television Cable television is an important medium of communication and is growing in popularity, allowing advertisers to reach almost two thirds of households. In 2016, pay TV advertising expenditure in Chile amounted to 79 million U.S. dollars. According to AAM, open TV ad revenue as a percentage of total ad spending increased from 40.7% to 41.2% in 2017 while pay TV decreased from 13% to 12.4% during the same period. Mega TV has been the most popular TV channel for years (11.5 rating points), ahead of Canal 13 (7.8 rating points), CHV (6.6 rating points), TVN (5 rating points), and La Red (1.5 rating points).

Radio Radio is most important medium of mass communication with hundreds of radio stations available. According to estimates, 93% of Chileans and 97% of Santiago inhabitants listen to the radio. physics electricity and magnetism study guide Radio show importance is ranked by Ipsos every trimester, the latest 2017 results can be found here. According to AAM, radio represented 8.9% of media ad revenue during the first semester of 2017. The removal of chips to listen to FM radio on smartphones led to a 30% audience loss in 2017 after natural disasters hit ( Wayerless).

Web Online advertising is booming and allows to reach more than a third of the population. In 2015, mobile advertisement represented 11.4% of all digital marketing in Chile (below the regional average of 18.9%). cheapest gas in texas Digital ads are currently focused on branding, but growth is expected towards search ads. Mobile advertising through applications and geolocalisation is also a new and developing trend.

Main Principles of Advertising Regulations Beverages/Alcohol A 2015 bill requires mandatory warning messages such as " excessive alcohol consumption poses a health risk ", " alcohol consumption during pregnancy can cause irreversible damage to the fetus " or " Not for sale to minors ". It also limits alcohol advertising to 22:00 to 06:00 time slots for T.V. and prohibits alcohol advertising in 16:00 to 18:00 time slots for radio. These regulations are enforced by the Ministry of Health.

Cigarettes Decree No. 44 (2013) and Decree No. 88 (2015) prohibit all forms of advertising, promotion or sponsoring of tobacco and tobacco-derived products (including at points of sale). 100% of cigarette box space on both sides must display warnings on tobacco consumption. Pharmaceuticals/Drugs Drug advertising must comply with the legal constraints affecting these products. gas quality Advertising for non-prescription drugs must comply with articles 53 and 54 of the 2014 Sanitary Code (in Spanish). It must neither use terms, expressions or images contrary to scientific truth which could lead to error or be deceptive, nor can it make unfounded statements about the properties or effects of the product. It must not target children nor imply that a medical practitioner’s opinion is not required. Prescription drugs are prohibited from using mass advertising channels. Other Rules Advertising is regulated by the Consumer Protection Act of 2004. The general principle is that advertising must not deceive the consumer nor incite him to abuse harmful products. CONAR provides non-binding guidelines for ethical advertisement (in Spanish). Use of Foreign Languages in Advertisement The Advertising Code of Conduct does not specify any prohibition on the use of foreign languages in advertising. Organizations Regulating Advertising Ministry of Health