Retail pricing strategies that increase profits electricity in india travel


Manufacturer suggested retail price (MSRP) is a common strategy used by smaller retail shops to avoid price wars and still maintain a decent profit. For any products you resell, you’ll find some suppliers have minimum advertised prices (MAP) and may not let you continue to sell their products if you try to price below their MAP.

The supplier may also suggest using an MSRP for your retail pricing that’s higher than MAP. By pricing products with the suggested retail prices supplied by the vendor, it takes the retailer out of the decision-making process. An issue with using preset prices is that it doesn’t allow a retailer to have any price advantage over the competition.

• Pricing below competition simply means pricing products lower than the competitor’s price. This strategy works well if you as a retailer can negotiate the lowest buying prices from your suppliers, reduce other costs, and develop a marketing strategy to focus on price specials.

• Prestige pricing, or pricing above the competition, may be considered when your location, exclusivity, or unique customer service can justify higher prices. Retailers that stock high-quality merchandise that isn’t readily available at other locations may be quite successful in pricing products above their competitors.​

Psychological pricing is a technique of setting prices at a certain level where the consumer perceives the price to be fair, a bargain, or a sale price. The most common method is odd-pricing, which uses figures that end in 5, 7 or 9, such as $15.97. It is believed that consumers tend to round down a price of $9.95 to $9, rather than $10.

Keystone pricing involves doubling the cost paid for merchandise to set the retail price. Although this was once the rule of pricing products, more intense competition and the continually changing retail landscape have driven some retailers to use methods other than Keystone. However, stores selling higher-end goods with less sensitivity to price may still use keystone.

This method involves selling more than one product for one price, such as three items for $1. Not only is this strategy great for markdowns or sales events, but retailers have noticed consumers tend to purchase in larger amounts when they use multiple pricing strategies.

Merchandise priced below cost is referred to as a loss leader. Although retailers make no profit on these discounted items, they hope the loss leader brings more consumers into the store who will purchase other products at higher margins during their visit.

Used by a wide range of businesses including generic food suppliers and discount retailers, economy pricing aims to attract the most price-conscious of consumers. With this strategy, businesses minimize the costs associated with marketing and production in order to keep product prices down. As a result, customers can purchase the products they need without frills.

With bundle pricing, small businesses sell multiple products for a lower rate than consumers would face if they purchased each item individually. Not only is bundling goods an effective way of moving unsold items that are taking up space in your facility, but it can also increase the value perception in the eyes of your customers, because you’re essentially giving them something for free.