Ritual review (update may 2018) 12 things you need to know electricity receiver


The story of the founder of Ritual is part of what makes the product compelling from a marketing standpoint. Katerina Schneider, a former venture partner in an investment firm, was four-months pregnant when she began to question the contents of the multivitamins she was taking and the lack of transparency behind those products.

For example, she noted that it contained aluminum and titanium dioxide, also contained in laundry detergent. Ms. Schneider stated in an article: “I realized that most people didn’t know if the vitamins they were taking had what they needed, or where the ingredients in those vitamins came from or even what they were, nor did they know if they worked.”[1]

In 2016, Ms. Schneider launched her company after attracting more than $1 million from various angel investors. The company began to ship their product in July of that year. More recently, the company has raised about $10.5 million in venture funding “to attract talent, scale the business and build in-house technology for customer experience and support.” The company is based in Los Angeles, CA.

The differing measurement units that they use for their ingredients feel a little confusing since they list items in “IU,” “mcg” and “mg.” An IU measurement, for instance, varies between vitamin types but is a small fraction of a milligram (mg) typically.

But beyond what Ritual says, the evidence on the efficacy of multivitamins, in general, is not good. In one particularly scathing study conducted on a review of a range of multivitamins and their impact on preventing chronic or other diseases, the results seemed to indicate that “most supplements do not prevent chronic disease or death, their use is not justified, and they should be avoided.” [1]

The other issue is that there has been little regulation or oversight from the FDA on the multivitamin market, in general. In a quote from an author posted within an article on Wired.com, “In theory, vitamins have to be held to a labeling standard.

In fact, research shows that omega-3 fatty acids reduce inflammation and may help lower the risk of chronic diseases, such as heart disease, cancer, and arthritis. Omega-3 fatty acids are highly concentrated in the brain and appear to be important for cognitive (brain memory and performance) and behavioral function.

The final ingredient that we took a closer look at is magnesium. Magnesium activates enzymes, contributes to energy production, and helps regulate levels of calcium, copper, zinc, potassium, vitamin D and other important nutrients in the body.

So with all this knowledge, it may be an act of faith to put one’s trust in any multivitamin – possibly even the one promoted by Ritual, although the vital ingredients they are using are proven to be beneficial to the human body. Ritual Multivitamin and Weight Loss

However, there have been some studies that indicate that taking a multivitamin may have some impact on weight loss. “According to the Healthier Life website, a study reported that multivitamins and supplements containing chromium, vitamin B-6, and vitamin B-12 promoted weight loss in overweight people.” [4]

As for whether multivitamins are an answer for good health, the jury is probably still out on that decision. From what we have studied and presented here, it can be seen that many medical experts are highly skeptical as to the effectiveness of taking a multivitamin.

Harvard University presented this helpful guide from a nutrition seminar held there in 2013. It goes into some detail about why people may think they need a multivitamin, its effects on some disease prevention and finally a list of suggested eating and drinking habits to follow.

Even with what we have found and presented here in our review of Ritual, we do applaud their efforts to follow a model of transparency and using “clear labels.” Their claims of potential benefits are not overly made, and it is refreshing to see this in a market that has been saturated by many exaggerated, and even false, claims of almost miraculous results by taking their products.

The price for Ritual’s multivitamin product is not beyond what is available on the market. Also, the vitamins that contained within are probably quite beneficial for young women who may wish to be or are pregnant. So if you choose to purchase and use Ritual’s multivitamin, we think that one could do far worse when it comes to shopping around for a multivitamin.