Seo for startups how to grow your organic traffic fast wordstream kite electricity generation

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Absolutely nothing (other than the scale of the challenge). Google doesn ’t care whether you ’re a startup, a major financial institution or the smallest online retailer – all it cares about is connecting people with the most relevant content for each search query. The SEO requirements for a startup are exactly the same as the world ’s biggest brands and search engines want to see the same things from you as any other kind of business.

For many startups, this means doing enterprise SEO on a small business budget, which comes with a few compromises. The problem is, Google doesn ’t accept compromises when it comes to search optimisation and you need to get the fundamentals spot on. The good news is, the sooner you get these right, the faster you ’ll be able to build a self-sustaining SEO strategy that doesn ’t come back to bite you in the budget later. What do search engines want?

As mentioned, Google doesn ’t care what kind of business you are or what your marketing objectives might be. Search engines have their own agenda and when it comes to SEO it ’s all about awarding high-ranking positions to pages that provide the following:

Whether location comes into your SEO strategy really depends on the nature of your startup. Airbnb certainly wants to be showing up in local results, and the likes of Uber, Skyscanner and Deliveroo all rely on location data to connect with users new and old. This is a crucial factor in terms of relevance for suitable searches and you may need to consider this if location plays a key role in your startup. Building an SEO-friendly website for your startup

While it might be tempting to throw together a website and sign up to the cheapest hosting provider you can find, you ’ll be limiting your growth prospects. As we ’ve already looked at in this guide, user experience and engagement factors are a crucial part of your search marketing strategy, and this means you need a website built for SEO.

Remember, your goal as a startup is to grow as quickly and sustainably as possible, and choosing the wrong hosting package is the worst way to get things moving. Page loading times – which becomes a direct ranking factor in July 2018 – is largely determined by the quality of your hosting services.

The package you sign up for will also place a limit on the number of visitors that can access your site and how much data can be transferred from your site to them. Which means, if your startup outgrows your hosting package, people aren ’t going to be able to access your website.

Clean, fast code is important and you need to be aware of this if you ’re using WordPress themes or other CMS platforms that typically come with a lot of bloated code. Despite its chunky build, one of the key benefits of using WordPress is its structure of templates that allow you to create new pages at the push of a button and create content in a visual interface, rather than code everything yourself.

If you ’re building your website from scratch, create your own templates for new pages and important elements so you don ’t have to keep typing out the same code. Also make sure you ’re familiar with dynamic web pages so you can edit elements like your website ’s header in one place instead of having to make the same changes manually across every page. #3: Design

While search engines can ’t see the visual design of your website, they can interpret the navigational structure and basic layout of your pages, as long as you mark them up correctly. You also have the UX signals we looked at earlier to think about and these directly impact your engagement signals, too.

Fast, sustainable growth is everything to a startup, but search optimisation is a slow, gradual process where shortcuts cause more problems than they solve. Luckily, automation is progressing at a rapid rate and we ’re now able to cut out a lot of the repetitive SEO workload that used to swamp entire teams of SEOs and content marketers.

If you find yourself doing the same thing over and again (e.g. writing alt descriptions), try and find a way to automate it. You ’re not going to be able to automate everything but you can make the most of your time and cut out a whole bunch of human error while you ’re at it.

The more you automate, the more time you can spend focusing on the tasks that need human attention – like content creation and strategic decision-making. This is absolutely crucial for startups, and the only “hack ” that ’ll have you doing enterprise SEO on a small business budget. About the author

Lee Wilson is head of enterprise SEO at Vertical Leap and has been leading digital marketing teams since the early 2000’s. He has headed up the SEO department for a top 10 leading search and digital agency (Vertical Leap) from 2010 to present. In 2016, he had his first solely authored industry book published ( Tactical SEO – the theory and practice of search marketing).