The goldilocks theory of product success

While the success of companies such as Apple is often attributed to them “thinking differently,” different ideas just as often fail. Gasco abu dhabi location Remember the Segway, the Newton, or Google Glass? Further, Apple and other companies’ biggest hits usually come in areas where they are followers not leaders. Gas quality Apple didn’t introduce the first smartphone; IBM did. Gas tax oregon Almost 50% of market pioneers fail, and later entrants or organizations that don’t enter a market first often end up being more successful.

In the late 1800s, gasoline-powered vehicles promised to revolutionize transportation, allowing people to travel further, faster and more safely. Frictional electricity examples But getting people to adopt early cars required a huge mind shift. Electricity will not generally cause Horses had been the primary transportation method for thousands of years. Gas efficient cars under 5000 “Horseless carriages” not only looked and sounded strange, they also spooked the animals still using the streets. Electricity storage handbook They were different from what people were used to, and that difference was inhibiting adoption.

In 1899, however, inventor Uriah Smith came up with a solution. Electricity deregulation choices and challenges Realizing that the issue was more psychological than functional, he created the Horsey Horseless, a car with a life-size replica of a horse head attached to the front. Electricity use estimator The head could also be used as a gas tank. Arkansas gas and oil commission Today, it seems silly, almost comical. Electricity projects for grade 6 But it worked, prompting widespread adoption of the nascent automobile, because it made something different feel more familiar.

Fast forward more than a century to the launch of the Toyota Prius, which succeeded not by going full electric, but making a gas-powered car, something people were already familiar with, more energy efficient.

There are case studies in other sectors too: Just look at Chobani. V lab electricity When the company started in 2005, so-called “Greek” yogurt made up only a tiny sliver of the yogurt market—less than one-quarter of one percent. Us electricity hertz Now it accounts for more than 50% of sales, with Chobani claiming at least half of that pie. Gas in chest It’s tempting to attribute that success to being different; you might have assumed that the company was first to market with an offering that no one had ever seen. Electricity word search printable They weren’t. Electricity merit badge worksheet answers Fage, the top-selling brand in Greece, has been selling Greek yogurt in the United States for nearly a decade longer.

Chobani’s secret wasn’t being different, it was being optimally distinct. Electricity billy elliot chords Instead of focusing on plain yogurt or family size containers, it sold single serving pots with fruit already mixed in, to which Americans were already accustomed. Electricity towers in japan This was “Greek,” or strained yogurt, in a more familiar package, which made consumers of willing to give it a shot.

Innovations that catch on mix familiarity and novelty, old and new. Gas in back and stomach Distinct, but optimally so. Electricity prices per kwh 2013 If something is too different, it requires such a shift in thinking or behavior that it often fails. Electricity games When the Apple Newton, an early predecessor to today’s iPhone, was introduced, for example, people had a hard time understanding why they needed it or how it would fit in their lives. Grade 9 electricity unit test answers The Segway faced similar challenges.

On the other extreme, if something is too similar, it doesn’t provide enough reason to change. Gaston yla agrupacion santa fe If this year’s software is identical to last year’s there’s no reason to upgrade. Tgas advisors company profile If a competitor’s product offers the same features at the same price, there’s no reason to switch. Electricity icons free But, as in the story of Goldilocks and the three bears, in between—not too hot, not too cold; similar enough to evoke the glow of familiarity, different enough to seem new—is just right.

This has important implications for everything from R&D and design to marketing and sales. Power outage houston today Just like the Horsey Horseless, successfully introducing more radical innovations and ideas often involves making difference feel familiar. Electricity voltage in germany Cloaking change in a coat of similarity. Electricity worksheets ks1 TiVo succeeded in getting people to buy and understand DVRs by packaging them just like VCRs. Electricity and circuits There was no need for the device to look like a VCR, but consumers weren’t used to controlling their programming, so the kinship helped deepen understanding and smooth the transition. Electricity vs magnetism venn diagram Labeling it a digital video recorder, rather than something more differentiated, also highlighted commonalities with current behavior. Electricity 2pm lyrics For discontinuous innovations, or things that provide a marked change, embedding them within, rather than distinguishing them from, existing practice speeds adoption.

For incremental innovations, however, or things that provide only a modest enhancement over current practice, emphasizing difference becomes more important. Gas law questions and answers When Apple introduced the iMac in 1998, it featured only minor technological improvements. F gas regulations So they used design, rather than the product itself, to create differentiation. Z gas cd juarez telefono Rather than the same old black or grey box, the iMac was shaped like a gum drop and came in colors like tangerine and strawberry. Astrid y gaston lima menu prices The design helped make similar technology more optimally distinct, and ultimately more successful.

Should products and service be designed to highlight their difference or their similarity? Should they be pitched as disruptive things no one has seen before or new version things customers are familiar with already? It depends on the marriage of product, design, and marketing, and how similar the innovation is to existing practice.

Too different and it’s unfamiliar, risky, and overly complex. Gas under a dollar Too similar and its boring, played out, and yesterday’s news. Find a gas station near me But in between and it’s just right. Electricity number Optimally distinct. Electricity quiz 4th grade Maybe we could all learn a thing or two from Goldilocks.