The ideal social media post length a guide for every platform 8 gas laws

#####

In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Based on their findings, posts with less than 50 characters “were more engaging than long posts.” According to another, more precise study by Jeff Bullas, posts with 80 characters or less receive 66 percent higher engagement:

Barrier to entry: Facebook cuts off longer posts with an ellipsis, forcing users to click “See More” to expand the text and read the entire message. This extra step doesn’t seem like much, but it will drive down engagement. Every time you ask the audience to take action, a percentage of people will lose interest.

Barrier to comprehension: the longer a person reads, the harder his or her brain must work to process information. But people don’t like to think. We just want to get it, just like that. Content that demands less work—less cognitive energy—to consume and understand will enjoy higher engagement rates. Paid posts: 5 to 18 words

In 2016, Kinetic Social tracked 2 billion social ad impressions and found that 44 percent of 30- to 60-second videos on Facebook were viewed to completion. Meanwhile, videos that ran under 30 seconds or over two minutes saw completion rates of 26 and 31 percent, respectively. A more recent poll, from 2018, showed that 33 percent of Facebook users preferred to watch shorter videos, from 30 to 50 seconds long.

“Our research shows us that the character limit is a major cause of frustration for people tweeting in English,” explains product manager, Aliza Rosen. “When people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting.”

The research on this topic isn’t very recent, but Hootsuite finds that, as with all other types of social updates, it’s best to keep LinkedIn updates short. Because of the “See More” button, your message will be cut off at the 140 character mark. As a general rule of thumb, we stick to 25 words or less. Articles: 1,900 to 2,000 words

In 2017, LinkedIn gave its users the ability to natively upload videos that play automatically in their followers’ feeds. Unlike other platforms, LinkedIn also shares video data (e.g., viewers’ companies and job titles), making it a valuable resource for marketers.

“A great Instagram caption will ad context, show off your brand’s personality, entertain audiences, and prompt your followers to take action,” writes Hootsuite’s Michael Aynsley. In other words, the most compelling captions add value to a post.

Hashtags, like keywords, demand a strategic approach, one that centers around quality not quantity. Stuffing hashtags makes your post look like spam. It can also get your account shadow banned, meaning your posts won’t show up in search results.

“The title of your video is probably the most important SEO factor to consider,” writes Brendan Cournoyer, marketing VP at Brainshark. “Titles for YouTube videos should include relevant keywords to ensure high rankings in Google and YouTube search, while still being compelling enough to encourage clicks and views.”

“The Description field in YouTube represents another opportunity to let search engines know what your video is about,” explains Cournoyer. “These descriptions also appear as rich snippets in search results [and] can help encourage more clicks to your content.”

Every audience is unique, so the onus is on you to understand what resonates best with your followers and users. We recommend running extensive A/B tests that’ll help you determine if the suggested character counts in this guide are, in fact, ideal for you.