Trade catalog collection chicago public library gas out game instructions


Benjamin Franklin’s catalog of books, first published in 1744, was the beginning of what would eventually become America’s culture of mail order and trade catalog advertising. [1] However, the trade catalog would not become an advertising phenomenon until the late 19th century. With continued advances in printing, trade catalogs became easier to produce and thus were made widely available k electric bill to consumers nationwide whose largely rural population had remained more or less dependent on two merchandise sources — the general electricity definition science store and the country peddler. [2]

Aided by a flourishing railroad system and the 1893 introduction of rural free delivery, as well as the advent of parcel post in 1912, Chicago soon became the hub of mail order business. Sears, Roebuck and Co. and Montgomery Ward’s were two of the largest commercial operations thriving in Chicago, but hundreds of other Chicago businesses, large and small, advertised merchandise such as bicycles, roller skates, prefabricated houses and furniture, suits, furs and veterinary supplies. In addition to the array of merchandise available, consumers also had choices to make about specific items. Clothing manufacturers enclosed fabric swatches with their catalogs. Paint manufacturers offered paint chips and illustrations of houses painted in different styles. Consumers began to look upon electricity physics formulas trade catalogs as “wishbooks,” with the exciting variety of choices they offered electricity in indian villages.

Many companies advertised more than merchandise; they offered advice on etiquette and stylish dressing and even how to improve one’s business by buying their products. Trade catalogs also illustrated scenes of life in Chicago that invited “readers to visit Chicago, either as armchair travelers, or as actual tourists. For those content to stay down on the farm, the catalogs shaped an image of Chicago electricity word search j farkas answers for several generations.” [3]

Over the years, many of these Chicago based businesses ceased to exist, but their catalogs, artifacts of late nineteenth- and early twentieth-century America, hold the stories of what was fashionable in the past. Trade catalogs not only show what people were wearing, but also what they bought for their homes and for each other. Trade catalogs printed prior to 1906, when Theodore Roosevelt signed the Pure Food and Drug Act, showed a gas has which medicines were sold to cure ailments such as “hysteria” and “tobacco habit.” In addition to illustrating consumer lifestyles, catalogs show what prices Americans paid for goods and the economics of the time. For companies whose financial records no longer exist, trade catalogs serve as the documents of entrepreneurial and internal history of these firms. Scope and Content

The catalogs in this collection are arranged alphabetically by company name. Following the company name is a listing of the types of goods and services provided by that company, catalog title(s) and if known, the address at the time static electricity zap the catalog was issued. All companies were located in Chicago, unless otherwise noted. An index to companies by goods/services is provided following the Container List. Related Materials