Webinar best practices webinar survey questions – on24 gas 2016

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You want to begin promoting your webinar at least three weeks before the live event. Make sure you feature a prominent link to the webinar registration form on the homepage (or other relevant page) of your website. You should also make early investments in web banner ads and paid social media to make sure you get the maximum visibility for your event.

Promotion should continue right up to the day of the event itself. In fact, 24% of webinar promotions are launched on the day of the webinar. This includes some paid media, as well as promotional emails and organic social media. You should always announce an event on social media just before it begins to give people one last chance to attend.

If you have an on-demand strategy for re-publishing your webinars after the day of the live event, you should promote the on-demand event, as well. After the live event is complete, sent an automated email to all the people who registered but didn’t attend, sharing a link to your on-demand event. Publish the on-demand event to your online resource center or webinar portal so it’s easy to find for prospects who come to your site looking for information. You may also want to promote your on-demand webinars with related posts on your blog or social media.

Anyone who delivers webinars needs to know a handful of webinar presentation tips. Always deliver your webinars from a quiet room with no distractions. Turn off potentially disruptive background noises like air conditioners or ceiling fans, and post a “webinar in progress” sign so that you are free from interruptions for the duration of the event. Call in 30 minutes before the webinar starts so that you can catch and fix any potential issues with your equipment or connection.

If you are delivering an audio-only webinar, make sure you have a high-quality headset and call in over a landline to make sure that you get the best possible audio quality. DO NOT call in over a cell phone or speakerphone — that will result in low-quality audio that could make you difficult to understand and could potentially ruin your webinar. Speak slowly and clearly. And smile! It may sound silly, but your audience can hear it when you smile. They may not know why, but your smile will make them feel more engaged in your content.

If you are delivering a video webinar, whether you use studio video or a webcam, dress in dark, solid colors, since busy patterns and stripes can show up poorly on camera. Make sure your background is free from visual distractions. If possible, deliver your webinar from a location with excellent natural lighting. If you can’t ensure natural lighting, invest in a compact lighting kit. Deliver your presentation directly to the camera, not to your laptop. And, again, smile!

Webinar presenters should always try to bring a good level of energy to the event. They should speak slowly and clearly and use language that’s appropriate for their audience. If they are delivering a video webinar, whether through a webcam or with full studio video, they should deliver the presentation to the camera, instead of looking down at their laptop or their notes. One of the presenter’s most important responsibilities is to make sure the webinar begins and ends on time.

Guest speakers at webinars should be ready 30 minutes before the event, so that the webinar production team can test the connection and equipment. During the webinar they should speak slowly and clearly, and try to match the presenter’s energy.

Webinar attendees should engage with the event as much as possible. If the webinar has a Q&A session, they should ask relevant questions that will lead to valuable answers. If the webinar is being hosted through meeting or conferencing software, webinar attendees should mute their microphones throughout the event.

Most webinar platforms will give you some degree of direct access to your webinar data. But to get the most from your events, you should consider integrating your webinar platform with your current marketing automation and CRM (customer relationship management) platforms.

With marketing-focused webinar platforms, this involves a one-time setup, after which data will be passed seamlessly over to your marketing automation and/or CRM platform based on the parameters you’ve established. Less robust webinar software may require some manual data entry, or may limit the data that can be passed from the webinar platform to your marketing automation or CRM software. Be sure to ask your webinar provider whether they can integrate with your existing marketing technology stack.on-demand event. Publish the on-demand event to your online resource center or webinar portal so it’s easy to find for prospects who come to your site looking for information. You may also want to promote your on-demand webinars with related posts on your blog or social media.